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Opinion

Op-Ed | A New (Augmented) Reality for Brands and Retailers

9 April 2019 • By Sarah Willersdorf, Christine Barton, and Pierre Dupreelle

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Opinion

Op-Ed | A New (Augmented) Reality for Brands and Retailers

Companies that don't make use of augmented reality technologies may soon find themselves unable to compete, argue Sarah Willersdorf, Christine Barton and Pierre Dupreelle.
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