Diana Pearl

BoF Professional Exclusive

Fashion’s Evolving Approach to the Olympics

22 July 2021 • By Diana Pearl

BoF Professional Exclusive

Fashion’s Evolving Approach to the Olympics

An Olympics apparel partnership has long offered unparalleled brand visibility and prestige. But the unusual circumstances of this year’s games will bring changes that will last beyond Tokyo.

BoF Professional Exclusive

How SPF Became a Beauty Buzzword

9 June 2021 • By Diana Pearl

BoF Professional Exclusive

How SPF Became a Beauty Buzzword

Not so long ago, sunscreen was mainly a drug store staple marketed only in the summer months. Now, SPF products are a beauty aisle mainstay.

BoF Professional Exclusive

How Brands Leverage Word-of-Mouth Marketing

25 May 2021 • By Diana Pearl

BoF Professional Exclusive

How Brands Leverage Word-of-Mouth Marketing

As the cost of advertising on Instagram rises, a growing number of direct-to-consumer brands are relying on their own customers to get the word out.

BoF Professional Exclusive

Will the At-Home Manicure Survive the End of Lockdowns?

19 May 2021 • By Diana Pearl

BoF Professional Exclusive

Will the At-Home Manicure Survive the End of Lockdowns?

Kits for do-it-yourself manicures, keratin treatments, hair dye and more saw success in a world where salon doors were closed. Can they keep the buzz going?

BoF Professional Exclusive

How L Brands Brought Victoria’s Secret Back From the Brink

12 May 2021 • By Diana Pearl

BoF Professional Exclusive

How L Brands Brought Victoria’s Secret Back From the Brink

After spending the last year boosting the lingerie retailer’s financial health, its owner is planning a spinoff.

News & Analysis

Hearst Sells American Marie Claire to Future

11 May 2021 • By Diana Pearl

11 May 2021 • By Diana Pearl

After 27 years as a joint venture at Hearst and Marie Claire Album, the US edition of the magazine gets a single owner.

News & Analysis

Hearst Sells American Marie Claire to Future

After 27 years as a joint venture at Hearst and Marie Claire Album, the US edition of the magazine gets a single owner.

Under Armour Pays $9 Million to Settle SEC Investigation

3 May 2021 • By Diana Pearl

3 May 2021 • By Diana Pearl

Under Armour Pays $9 Million to Settle SEC Investigation

BoF Professional Exclusive

Why Skinny Jeans Will Never Die

27 April 2021 • By Diana Pearl

BoF Professional Exclusive

Why Skinny Jeans Will Never Die

After over ten years where tight fits dominated denim, consumers are embracing straight and wide-leg styles. But unlike other fading trends, retailers are unlikely to abandon the skinny jean.

BoF Professional Exclusive

Prose Wants to Customise Everything in Your Bathroom

14 April 2021 • By Diana Pearl

BoF Professional Exclusive

Prose Wants to Customise Everything in Your Bathroom

The customisable hair care brand wants to become a CPG powerhouse and is investing in new products and key hires to do so

BoF Professional Exclusive

The Next Generation of Watch Buyers

12 April 2021 • By Diana Pearl

BoF Professional Exclusive

The Next Generation of Watch Buyers

The watch market, long focused on men of a certain age, is getting a boost from women and younger consumers thanks to the rise of watch-focused social media accounts and more youth-focused marketing.