TRENDING ON BoF
1

Case Study: How to Market a New Brand

2

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

3

Opening Ceremony Acquired by Off-White Backer New Guards Group

4

What Brands Can Learn From Away's PR Crisis

5

How to Grow a Brand Beyond a Buzz Moment

6

Jean Paul Gaultier Says Goodbye to the Runway

7

What's Really Driving Success in the Fine Jewellery Market?

8

Net-A-Porter Group Plunged to a Loss in 2019, According to New UK Filing

9

Nordstrom CEO on the Store of the Future

10

Why the Fashion Industry Is Betting Big on Jennifer Lopez

1

Gap Won't Spin Off Old Navy

2

Valentino’s Seductive Incongruities

3

At Raf Simons, Transition and Transformation

4

Why a Ban on Vaporfly Shoe Could Boost Nike's Bottom Line

5

What Brands Can Learn From Away's PR Crisis

6

Burberry to Court Chinese Shoppers with Shanghai Show

7

Faith and Functionality at Fendi

8

Chill Glamour at Alyx

9

Tencent to Step Up Investment Overseas and in Smart Retail

10

Will Richemont Fight Back?

1

Why the Fashion Industry Is Betting Big on Jennifer Lopez

2

Gap Won't Spin Off Old Navy

3

Valentino’s Seductive Incongruities

4

At Raf Simons, Transition and Transformation

5

Why a Ban on Vaporfly Shoe Could Boost Nike's Bottom Line

6

What Brands Can Learn From Away's PR Crisis

7

Burberry to Court Chinese Shoppers with Shanghai Show

8

Faith and Functionality at Fendi

9

Chill Glamour at Alyx

10

Tencent to Step Up Investment Overseas and in Smart Retail