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BoF Professional Exclusive

The Clothing Rental Market’s Broadening Appeal

10 May 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

The Clothing Rental Market’s Broadening Appeal

Expanded assortments and more niche offerings from companies like Rent the Runway and Le Tote are reaching new shoppers — and changing their spending patterns
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BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

27 March 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

What the Return of the Cargo Pant Reveals About Consumer Psychology

Why the polarising style is trending at every segment of the spending spectrum.
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BoF Professional Exclusive

What the ‘Amazon Coat’ Reveals About the Future of Shopping

19 February 2019 • By Elizabeth Holmes

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BoF Professional Exclusive

What the ‘Amazon Coat’ Reveals About the Future of Shopping

Decoding the style, price and positioning of this season’s most viral piece of outerwear.
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Intelligence

Monetising Meghan Markle

17 December 2018 • By Elizabeth Holmes

The Duchess of Sussex’s influencer past and a shift in stance from Kensington Palace has emboldened brands to better capitalise on the moment when the royal wears their wares.

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Intelligence

Monetising Meghan Markle

The Duchess of Sussex’s influencer past and a shift in stance from Kensington Palace has emboldened brands to better capitalise on the moment when the royal wears their wares.
Share4 Comments

BoF Professional Exclusive

The Case for Seeking Out More Diverse Influencers

9 November 2018 • By Elizabeth Holmes

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BoF Professional Exclusive

The Case for Seeking Out More Diverse Influencers

On the heels of the #RevolveSoWhite controversy, influencers and agencies are pushing brands to feature a broader range of ethnicities, sizes and ages in their campaigns.
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