Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
Mejuri: Drafting a New Sustainability Roadmap
Mejuri founder Noura Sakkijha explains why jewellery brands should look beyond existing frameworks to build a more sustainable future for a sector that has faced scrutiny over its impact on the environment and the welfare of its workers.
Selfridges’ Anne Pitcher on the Sudden Pivot to Local Shopping
The boss behind UK-based Selfridges Group, whose portfolio includes luxury department stores across Europe and Canada, explains how customer-centric thinking and a return to local shopping could unlock retail’s recovery.
Case Study | Inside Moncler’s ‘Genius’ Strategy
In our latest in-depth report, BoF examines how the Italian brand’s limited-edition monthly drops became one of the most compelling new models for luxury.
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Case Study | How Ganni Turned a Local Label Into a Global Brand
In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.
Will Gucci’s Aesthetic Shift Secure Future Success?
In the face of slowing growth, Alessandro Michele presented a cleaner Gucci in Milan yesterday. But the chaotic and wide-ranging collections of seasons past made business sense at a time when culture and trends are more fragmented and fast-moving than ever before. Read our latest in-depth Case Study to find out why.
Will Gucci’s Aesthetic Shift Secure Future Success?
In the face of slowing growth, Alessandro Michele presented a cleaner Gucci in Milan yesterday. But the chaotic and wide-ranging collections of seasons past made business sense at a time when culture and trends are more fragmented and fast-moving than ever before. Read our latest in-depth Case Study to find out why.
Case Study | Decoding Gucci’s Merchandising Success
In our latest in-depth Case Study, BoF examines the business case for Alessandro Michele’s chaotic and wide-ranging collections in an era where culture and trends are more fragmented and fast-moving than ever before.
Case Study | Inside H&M’s $4 Billion Inventory Challenge
After years of sluggish growth and shrinking profits, the fast-fashion giant's stock levels have ballooned into a $4 billion problem — a powerful reflection of the challenges facing the company, and the fashion sector at large.
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