Imran Amed

H&M’s Helena Helmersson on Making Retail More Resilient

17 December 2020 • By Imran Amed and Tamison O'Connor

BoF Professional Exclusive

H&M’s Helena Helmersson on Making Retail More Resilient

H&M Group sank to a loss in the second quarter of 2020 as the pandemic caused sales to plummet 50 percent year-on-year, but it has since recovered faster than expected. The fast fashion giant’s chief executive is focusing on more sustainable business models to drive growth in the coming years.

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BoF Professional Exclusive

Louis Vuitton’s CEO on Navigating the Pandemic and the Future of Luxury

8 December 2020 • By Imran Amed

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BoF Professional Exclusive

Louis Vuitton’s CEO on Navigating the Pandemic and the Future of Luxury

The French megabrand was hit hard by the pandemic. But Chief Executive Michael Burke led Louis Vuitton to a healthy rebound by engaging local clients and driving sales online. Now, the executive is calling for a return to the original values of luxury.

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The State of Fashion 2021 Report: Finding Promise in Perilous Times

2 December 2020 • By Imran Amed and Achim Berg

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The State of Fashion 2021 Report: Finding Promise in Perilous Times

The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their ‘silver linings strategies.’ Download the full report to understand the 10 themes that will define the global fashion industry in 2021 and how to navigate the currents they create.

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Download the Report: The State of Fashion 2021

2 December 2020 • By Imran Amed and Achim Berg

Click below to download BoF and McKinsey & Company’s in-depth report on the global fashion industry in 2021, focusing on the themes, issues and opportunities impacting the sector.

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Download the Report: The State of Fashion 2021

Click below to download BoF and McKinsey & Company’s in-depth report on the global fashion industry in 2021, focusing on the themes, issues and opportunities impacting the sector.

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BoF Professional Exclusive

An update on your BoF Professional membership

29 September 2020 • By Imran Amed

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BoF Professional Exclusive

An update on your BoF Professional membership

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BoF Professional Exclusive

Fashion Week Can’t Be Just Another Online Video Festival

11 September 2020 • By Imran Amed

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BoF Professional Exclusive

Fashion Week Can’t Be Just Another Online Video Festival

One thing’s for sure, appointments and digital videos do not a fashion week make. But for now, let’s make the most of it and reconnect as a community, writes Imran Amed.

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BoF Professional Exclusive

Prada Scion Lorenzo Bertelli’s First Interview

2 July 2020 • By Imran Amed

The son of Miuccia Prada and Patrizio Bertelli talks to BoF’s Imran Amed about joining the family business and his vision for the future of the company.

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BoF Professional Exclusive

Prada Scion Lorenzo Bertelli’s First Interview

The son of Miuccia Prada and Patrizio Bertelli talks to BoF’s Imran Amed about joining the family business and his vision for the future of the company.

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Letter from the Editor

Special Edition: Can Fashion Clean Up Its Act?

18 May 2020 • By Imran Amed

As the world grapples with an unprecedented public health and economic crisis, exposing deep-rooted social inequality as a climate emergency looms, the fashion industry must learn to respect both people and the planet. It's time for fashion to build a more responsible business model.

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Letter from the Editor

Special Edition: Can Fashion Clean Up Its Act?

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Letter from the Editor

A Letter to the BoF Community

15 April 2020 • By Imran Amed

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Letter from the Editor

A Letter to the BoF Community

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The State of Fashion 2020: Coronavirus Update — It’s Time to Rewire the Fashion Industry

Faced with a 27 to 30 percent contraction in global revenues, fashion is currently focused on crisis management and contingency planning, but eventually we must shift towards re-imagining our industry altogether. The Coronavirus Update to The State of Fashion 2020 outlines where we must focus once the dust settles. Download the full report.

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