Jessica Schiffer

BoF Professional Exclusive

Better Late Than Never: Luxury Beauty Brands Learn to Love Influencers

3 June 2019 • By Jessica Schiffer

BoF Professional Exclusive

Better Late Than Never: Luxury Beauty Brands Learn to Love Influencers

Until recently, many luxury beauty brands saw little need for a robust presence on social media. Here's how one company built an influencer marketing strategy from scratch.

The Business of Beauty

Beauty Brands Learn to Love Menopause – Just Don’t Call It Anti-Aging

28 May 2019 • By Jessica Schiffer

The Business of Beauty

Beauty Brands Learn to Love Menopause – Just Don’t Call It Anti-Aging

Beauty brands are releasing products aimed at women in their 50s experiencing symptoms of menopause, a demographic that hadn't received much attention from the industry in the past.

BoF Professional Exclusive

Elizabeth and James Leaves Contemporary Market Behind for Kohl's

11 April 2019 • By Jessica Schiffer

BoF Professional Exclusive

Elizabeth and James Leaves Contemporary Market Behind for Kohl's

Once a $50 million business, Mary-Kate and Ashley Olsen’s contemporary line closed its doors last year after an attempt to hew closer to The Row’s style fell flat. The brand will live on via a licensing deal with Kohl’s.

Why Fashion Brands Are Launching Podcasts

30 January 2019 • By Jessica Schiffer

Why Fashion Brands Are Launching Podcasts

Despite their non-visual nature and limited reach, podcasts are becoming a popular communications tool for fashion companies.

The Business of Beauty

The Fenty Effect Comes to Skincare

16 January 2019 • By Jessica Schiffer

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The Business of Beauty

The Fenty Effect Comes to Skincare

Skincare brands are introducing new products to protect and heal skin regardless of tone, chasing the same underserved group of racially diverse consumers that turned Rihanna’s Fenty Beauty into an overnight sensation.

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Frédéric Fekkai Close to Buying Back Haircare Brand

26 October 2018 • By Jessica Schiffer

26 October 2018 • By Jessica Schiffer

The haircare guru is nearing a deal to acquire his namesake salons and haircare products from Designer Parfums and Luxe Brands. The brand has struggled in recent years as salon sales have declined and Instagram-savvy competitors grabbed market share.

Frédéric Fekkai Close to Buying Back Haircare Brand

The haircare guru is nearing a deal to acquire his namesake salons and haircare products from Designer Parfums and Luxe Brands. The brand has struggled in recent years as salon sales have declined and Instagram-savvy competitors grabbed market share.

BoF Professional Exclusive

Salons Get a Makeover. Just Don’t Call Them Spas.

13 September 2018 • By Jessica Schiffer

BoF Professional Exclusive

Salons Get a Makeover. Just Don’t Call Them Spas.

Facing competition from Sephora, Ulta and Amazon, beauty salons are repositioning themselves as one-stop shops offering everything from massages to cafes to skincare regimens — all designed to win repeat business.

The Business of Beauty

What Happens When Sephora Becomes Your Rival

25 July 2018 • By Jessica Schiffer

The Business of Beauty

What Happens When Sephora Becomes Your Rival

Small beauty retailers have thrived with 'natural' products that became big sellers. Now they are under pressure from the likes of Sephora muscling in on the space.

BoF Professional Exclusive

Can Revamped Beauty Floors Save Department Stores?

22 May 2018 • By Jessica Schiffer

BoF Professional Exclusive

Can Revamped Beauty Floors Save Department Stores?

Saks Fifth Avenue is the latest department store chain to put the beauty counter at the centre of its survival strategy.

The Business of Beauty

E.l.f. Cosmetics Races to Stay Ahead

11 April 2018 • By Jessica Schiffer

The Business of Beauty

E.l.f. Cosmetics Races to Stay Ahead

The fast-beauty cosmetics brand has become a customer favourite, but growth is slowing and new competitors aim to knock the company off its perch.