Kati Chitrakorn

Break Into Fashion

How I Broke Into Fashion | PR Consulting’s Pierre Rougier

3 July 2017 • By Kati Chitrakorn

3 July 2017 • By Kati Chitrakorn

Pierre Rougier went from studying political science to working in PR for Hermès, Yohji Yamamoto and Margiela before launching his own agency. How did he do it?

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What China’s Social Media Crackdown Means for Fashion

30 June 2017 • By Kati Chitrakorn

230 Shares Comment

Break Into Fashion

How I Broke Into Fashion | Bergdorf Goodman's Linda Fargo

5 June 2017 • By Kati Chitrakorn

3,537 Shares3 Comments

A Word of Caution: Choose Your China Ambassadors Wisely

2 June 2017 • By Kati Chitrakorn

1,073 Shares3 Comments

Break Into Fashion

How I Broke Into Fashion | Vestoj’s Anja Aronowsky Cronberg

22 May 2017 • By Kati Chitrakorn

22 May 2017 • By Kati Chitrakorn

Anja Aronowsky Cronberg went from graduating with a Fine Art degree to becoming editor of Acne Paper and launching her own publication. How did she do it?

580 Shares2 Comments

Global Currents

China’s Fashion Giants Get Sophisticated

28 April 2017 • By Kati Chitrakorn

899 Shares1 Comment

When the Name Game Gets Serious in China

28 April 2017 • By Kati Chitrakorn

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Why Brands Fear China’s Consumer Rights Day

31 March 2017 • By Kati Chitrakorn

31 March 2017 • By Kati Chitrakorn

In this month’s China Edit, why global companies like Nike, Esprit and Guess are targeted by China’s consumer protection groups, why Korean brands are vulnerable, and more.

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The Business Of Blogging

How China’s ‘Mr. Bags’ Moves Luxury Handbags in Mere Minutes

4 March 2017 • By Kati Chitrakorn

4 March 2017 • By Kati Chitrakorn

BoF breaks down the business of Chinese blogger Tao Liang, better known as Mr. Bags, whose posts consistently turn faithful fans into big spenders for luxury fashion brands.

2,426 Shares Comment

The Business Of Blogging

Inside Huda Kattan's Blog-to-Brand Beauty Empire

14 December 2016 • By Kati Chitrakorn

1,130 Shares2 Comments

Break Into Fashion

How I Broke Into Fashion | PR Consulting’s Pierre Rougier

Pierre Rougier went from studying political science to working in PR for Hermès, Yohji Yamamoto and Margiela before launching his own agency. How did he do it?

What China’s Social Media Crackdown Means for Fashion

In this month’s China Edit, over 60 entertainment sites have been shut down as the country’s new cyber security law comes into effect.

Break Into Fashion

How I Broke Into Fashion | Bergdorf Goodman's Linda Fargo

Linda Fargo went from creating window displays at Macy's to shaping the visual identity of iconic department store Bergdorf Goodman. How did she do it?

A Word of Caution: Choose Your China Ambassadors Wisely

In this month’s China Edit, how an unsuitable brand ambassador can have serious repercussions, and why China’s mobile payments can no longer be ignored.

Break Into Fashion

How I Broke Into Fashion | Vestoj’s Anja Aronowsky Cronberg

Anja Aronowsky Cronberg went from graduating with a Fine Art degree to becoming editor of Acne Paper and launching her own publication. How did she do it?

Global Currents

China’s Fashion Giants Get Sophisticated

Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to become more sleek, sophisticated and cosmopolitan.

When the Name Game Gets Serious in China

In this month’s China Edit, the backlash surrounding Airbnb's new Chinese name highlights the importance of brand naming, while China’s biggest women’s footwear retailer is up for sale.

Why Brands Fear China’s Consumer Rights Day

In this month’s China Edit, why global companies like Nike, Esprit and Guess are targeted by China’s consumer protection groups, why Korean brands are vulnerable, and more.

The Business Of Blogging

How China’s ‘Mr. Bags’ Moves Luxury Handbags in Mere Minutes

BoF breaks down the business of Chinese blogger Tao Liang, better known as Mr. Bags, whose posts consistently turn faithful fans into big spenders for luxury fashion brands.

The Business Of Blogging

Inside Huda Kattan's Blog-to-Brand Beauty Empire

In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.