Lawrence Lenihan

Op-Ed | How Small Will Beat Big and Save the Fashion Industry

19 June 2017 • By Lawrence Lenihan

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Op-Ed | How Small Will Beat Big and Save the Fashion Industry

The status quo spells certain death for design-driven brands unless they tap new technologies and Economies of Small, argues Lawrence Lenihan.

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Op-Ed | Nobody Knows Anything: Moving Beyond Fashion’s Closed Loop

21 April 2015 • By Lawrence Lenihan

In this new age, the creator/designer will be in control — since the creator is the architect of the conversation with the customer.

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Op-Ed | Nobody Knows Anything: Moving Beyond Fashion’s Closed Loop

In the Internet era, designers can be the architects of the conversation with the customer, putting them in control and freeing them from fashion’s closed loop of sameness, argues Lawrence Lenihan.

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Op-Ed | The End of the $1 Billion Fashion Brand

23 April 2014 • By Lawrence Lenihan

23 April 2014 • By Lawrence Lenihan

Armed with huge sums of money invested at sky-high valuations, fashion start-ups are setting themselves up for failure. But with the right capital structure, any company that can build a brand that delights its customers can be an economic win for all involved, argues Lawrence Lenihan.

Op-Ed | The End of the $1 Billion Fashion Brand

Armed with huge sums of money invested at sky-high valuations, fashion start-ups are setting themselves up for failure. But with the right capital structure, any company that can build a brand that delights its customers can be an economic win for all involved, argues Lawrence Lenihan.

Op-Ed | Why Are We Ruining Our Best Young Fashion Companies?

22 May 2013 • By Lawrence Lenihan

22 May 2013 • By Lawrence Lenihan

Lawrence Lenihan, managing director of FirstMark Capital, argues that the Internet provides a new model for building fashion businesses based on passionate and intimate relationships with consumers, but the maximum market size for these companies is inherently capped, something that overcapitalised entrepreneurs, and the investors who fund them, too often fail to recognise.

Op-Ed | Why Are We Ruining Our Best Young Fashion Companies?

Lawrence Lenihan, managing director of FirstMark Capital, argues that the Internet provides a new model for building fashion businesses based on passionate and intimate relationships with consumers, but the maximum market size for these companies is inherently capped, something that overcapitalised entrepreneurs, and the investors who fund them, too often fail to recognise.