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BoF Professional Exclusive

Should Luxury Brands Raise Prices?

9 November 2020 • By Luca Solca

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BoF Professional Exclusive

Should Luxury Brands Raise Prices?

Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca.
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BoF Professional Exclusive

Luxury’s Daigou Economy, Explained

15 October 2020 • By Luca Solca and Melinda Hu

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BoF Professional Exclusive

Luxury’s Daigou Economy, Explained

For years, ‘daigou’ shopping agents exploited lower prices in markets like South Korea to provide Mainland Chinese with billions of dollars in discounted luxury goods. Now, the ‘daigou’ grey market is coming under pressure, write Luca Solca and Melinda Hu.
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BoF Professional Exclusive

How the Climate Crisis Is Reshaping Luxury

6 October 2020 • By Luca Solca

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BoF Professional Exclusive

How the Climate Crisis Is Reshaping Luxury

Consumers and investors are becoming increasingly concerned about the environment. Luca Solca examines four implications for the luxury sector, from alternative raw materials to which product categories will grow faster.
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BoF Professional Exclusive

How Luxury Brands Sell 'Exclusive' Goods by the Millions

22 June 2020 • By Luca Solca

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BoF Professional Exclusive

How Luxury Brands Sell 'Exclusive' Goods by the Millions

Successful modern luxury brands deploy a number of powerful strategies to achieve the perception of exclusivity while moving millions of units. Here’s how it works.
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BoF Professional Exclusive

What Makes a Luxury Turnaround Work?

12 May 2020 • By Luca Solca

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What Makes a Luxury Turnaround Work?

From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.
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BoF Professional Exclusive

To Survive, Luxury Fashion Must Hibernate

14 April 2020 • By Luca Solca

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BoF Professional Exclusive

To Survive, Luxury Fashion Must Hibernate

Companies should reduce their cost perimeters, keeping as many of their personnel and key assets as possible, while stopping virtually all manufacturing and sourcing, argues Luca Solca.
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BoF Professional Exclusive

Is Fashion Ready for a Multicultural Minefield?

17 March 2020 • By Luca Solca

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Is Fashion Ready for a Multicultural Minefield?

Social media, Chinese nationalism and a culture war in the US have ratcheted up the risk of costly cultural missteps like those made by Dolce & Gabbana, Gucci, Prada and others. Luca Solca examines what fashion brands should — and should not — do.
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BoF Professional Exclusive

Can Richemont Fight Off LVMH?

20 January 2020 • By Luca Solca

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Can Richemont Fight Off LVMH?

LVMH’s Tiffany takeover puts new pressure on the Swiss luxury conglomerate, which can either take it on the chin or stage a major counterattack, merging with Chanel or Kering, says Luca Solca.
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BoF Professional Exclusive

Luxury’s Decade of Change

10 December 2019 • By Luca Solca

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Luxury’s Decade of Change

Over the past ten years, the global luxury market has been reshaped by the rise of China, the digital revolution, performance polarisation and consolidation, writes Luca Solca. What will the next decade bring?
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BoF Professional Exclusive

Don't Believe the Hype: Exclusivity Still Matters

24 October 2019 • By Luca Solca

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Don't Believe the Hype: Exclusivity Still Matters

Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.
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