Luca Solca

Solving Kering’s Gucci Problem

3 March 2021 • By Luca Solca

It’s a problem many competitors would kill to have. But as once-staggering growth begins to stall, the Italian megabrand would benefit from new aesthetic ideas, writes Luca Solca.

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Solving Kering’s Gucci Problem

Should Luxury Brands Raise Prices?

9 November 2020 • By Luca Solca

Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca.

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Should Luxury Brands Raise Prices?

Luxury’s Daigou Economy, Explained

15 October 2020 • By Luca Solca and Melinda Hu

For years, ‘daigou’ shopping agents exploited lower prices in markets like South Korea to provide Mainland Chinese with billions of dollars in discounted luxury goods. Now, the ‘daigou’ grey market is coming under pressure, write Luca Solca and Melinda Hu.

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Luxury’s Daigou Economy, Explained

How the Climate Crisis Is Reshaping Luxury

6 October 2020 • By Luca Solca

Consumers and investors are becoming increasingly concerned about the environment. Luca Solca examines four implications for the luxury sector, from alternative raw materials to which product categories will grow faster.

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How the Climate Crisis Is Reshaping Luxury

How Luxury Brands Sell 'Exclusive' Goods by the Millions

22 June 2020 • By Luca Solca

Successful modern luxury brands deploy a number of powerful strategies to achieve the perception of exclusivity while moving millions of units. Here’s how it works.

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How Luxury Brands Sell 'Exclusive' Goods by the Millions

What Makes a Luxury Turnaround Work?

12 May 2020 • By Luca Solca

From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.

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What Makes a Luxury Turnaround Work?

To Survive, Luxury Fashion Must Hibernate

14 April 2020 • By Luca Solca

Companies should reduce their cost perimeters, keeping as many of their personnel and key assets as possible, while stopping virtually all manufacturing and sourcing, argues Luca Solca.

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To Survive, Luxury Fashion Must Hibernate

Is Fashion Ready for a Multicultural Minefield?

17 March 2020 • By Luca Solca

Social media, Chinese nationalism and a culture war in the US have ratcheted up the risk of costly cultural missteps like those made by Dolce & Gabbana, Gucci, Prada and others. Luca Solca examines what fashion brands should — and should not — do.

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Is Fashion Ready for a Multicultural Minefield?

Can Richemont Fight Off LVMH?

20 January 2020 • By Luca Solca

LVMH’s Tiffany takeover puts new pressure on the Swiss luxury conglomerate, which can either take it on the chin or stage a major counterattack, merging with Chanel or Kering, says Luca Solca.

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Can Richemont Fight Off LVMH?