M.C. Nanda

BoF Professional Exclusive

Who You Need to Hire for the E-Commerce Boom

14 October 2020 • By M.C. Nanda

BoF Professional Exclusive

Who You Need to Hire for the E-Commerce Boom

As the pandemic reshapes consumer preferences, companies are shifting their workforces to accommodate a new reality.

BoF Professional Exclusive

Will Beauty's Tiktok Love Affair Last?

9 October 2020 • By M.C. Nanda

BoF Professional Exclusive

Will Beauty's Tiktok Love Affair Last?

The platform has a proven ability to turn beauty products into overnight sensations — but for how long?

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

8 October 2020 • By M.C. Nanda

Gen-Z Shopping: Separating Myth from Reality — Download the Case Study

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

BoF Professional Exclusive

Chanel’s Sustainability Financing, Explained

2 October 2020 • By M.C. Nanda

BoF Professional Exclusive

Chanel’s Sustainability Financing, Explained

Chanel is joining the likes of Burberry and VF Corp in the booming market for sustainable bonds, but Chanel's bond comes with a hefty penalty if it doesn’t hit its green goals, making it a trendsetter.

BoF Professional Exclusive

The New World of Indie Media

14 September 2020 • By M.C. Nanda

BoF Professional Exclusive

The New World of Indie Media

As traditional media continues to buckle under the pandemic, writers and media personalities are leveraging their own followings by launching subscription newsletters and podcasts.

BoF Professional Exclusive

What to Do After the Founder Leaves

21 July 2020 • By M.C. Nanda

BoF Professional Exclusive

What to Do After the Founder Leaves

Brands must make the right moves to ensure that when their founders leave, the magic doesn't go with them.

BoF Professional Exclusive

How Big Can the Mask Market Really Get?

13 July 2020 • By M.C. Nanda

BoF Professional Exclusive

How Big Can the Mask Market Really Get?

With a multi-billion dollar market prediction, the category may not be a fleeting trend for brands.

News & Analysis

Kanye West Wants to Bring Yeezy Production to Wyoming

30 June 2020 • By M.C. Nanda

30 June 2020 • By M.C. Nanda

The town of Cody, with virtually no textile industry currently, is expected to produce footwear and apparel for Yeezy's partnerships with Adidas and Gap.

News & Analysis

Kanye West Wants to Bring Yeezy Production to Wyoming

The town of Cody, with virtually no textile industry currently, is expected to produce footwear and apparel for Yeezy's partnerships with Adidas and Gap.

BoF Professional Exclusive

Where Does the Suit Fit into the Modern Wardrobe?

18 June 2020 • By M.C. Nanda

BoF Professional Exclusive

Where Does the Suit Fit into the Modern Wardrobe?

The fate of the traditional suit was already in question long before the pandemic. Where does the market go from here?

BoF Professional Exclusive

When Outraged Commenters Are Your Employees

10 June 2020 • By M.C. Nanda and Tamison O'Connor

BoF Professional Exclusive

When Outraged Commenters Are Your Employees

Current & former employees of fashion companies are speaking out about the mismatch between their employers' public support for Black Lives Matter and the truth about their internal cultures.