Rachel Strugatz

BoF Professional Exclusive

Why Big Beauty Is Investing in Clean Beauty

13 December 2019 • By Rachel Strugatz

BoF Professional Exclusive

Why Big Beauty Is Investing in Clean Beauty

Legacy brands are hopping on board the 'clean beauty' movement, as they face a growing number of indie labels and start-ups championing better-for-you ingredients.

Op-Ed | Why I Chose Journalism Over Influencing

13 December 2019 • By Rachel Strugatz

Op-Ed | Why I Chose Journalism Over Influencing

As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.

The Business of Beauty

Inside Glossier’s First Major Retail Partnership

3 December 2019 • By Rachel Strugatz

3 December 2019 • By Rachel Strugatz

The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?

The Business of Beauty

Inside Glossier’s First Major Retail Partnership

The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?

BoF Professional Exclusive

How to Make the Most Out of Black Friday

28 November 2019 • By Rachel Strugatz

BoF Professional Exclusive

How to Make the Most Out of Black Friday

A truncated holiday shopping season has driven many retailers to unleash sales earlier than ever and offer even bigger discounts. But some players have decided to adopt unusual strategies for the biggest sales moment of the year.

BoF Professional Exclusive

How MAC Cosmetics Plans to Get Back on Top

20 November 2019 • By Rachel Strugatz

BoF Professional Exclusive

How MAC Cosmetics Plans to Get Back on Top

MAC Cosmetics may have once been a trailblazer, but it's now the establishment. The company's new leadership team, Drew Elliott and Philippe Pinatel, talk exclusively to BoF about their strategy to win back the US market.

BoF Professional Exclusive

Why Coty Bought a Majority Stake in Kylie Jenner’s Kylie Cosmetics

18 November 2019 • By Rachel Strugatz

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BoF Professional Exclusive

Why Coty Bought a Majority Stake in Kylie Jenner’s Kylie Cosmetics

Jenner is selling a 51 percent stake of her Kylie Cosmetics line, the latest instance of a beauty conglomerate paying big bucks for a brand that appeals to younger customers.

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BoF Professional Exclusive

Are There Too Many Beauty Brands?

13 November 2019 • By Rachel Strugatz

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BoF Professional Exclusive

Are There Too Many Beauty Brands?

Seemingly every influencer or celebrity thinks they need their own beauty line — but whether there’s room for so many lip kits and eyeshadow palettes remains to be seen.

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BoF Professional Exclusive

Why ‘Masstige’ Could Be Beauty’s Most Important Category

8 November 2019 • By Rachel Strugatz

BoF Professional Exclusive

Why ‘Masstige’ Could Be Beauty’s Most Important Category

A growing middle ground is propelling beauty into a post-prestige world where under $20 products now appeal to the most devout luxury consumers.

BoF Professional Exclusive

Could a Department Store Take on Sephora?

1 November 2019 • By Rachel Strugatz

BoF Professional Exclusive

Could a Department Store Take on Sephora?

Following the overhaul of what will soon be a 90,000-square-foot beauty section, Harrods is readying to open a network of standalone beauty stores.

BoF Professional Exclusive

The Secret to Beating the Makeup Slump

18 October 2019 • By Rachel Strugatz

BoF Professional Exclusive

The Secret to Beating the Makeup Slump

Beauty retailers with sluggish colour cosmetics sales need to rethink the way they’re selling to customers who increasingly prefer skincare to makeup.