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BoF Professional Exclusive

Beauty’s Never-Ending Product Launch Cycle

15 January 2021 • By Rachel Strugatz

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BoF Professional Exclusive

Beauty’s Never-Ending Product Launch Cycle

Brands are betting that constant newness will drive sales, with some planning to double the number of releases this year. Is there a limit to how many products consumers are willing to try?
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BoF Professional Exclusive

Sephora and Ulta Battle for the Big-Box Retail Market

4 December 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Sephora and Ulta Battle for the Big-Box Retail Market

As the future of beauty specialty retail remains uncertain, Sephora and Ulta are teaming up with giants like Targets and Kohl’s for security — and hopefully to attract some new customers.
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BoF Professional Exclusive

How Beauty Stores Have Changed During the Pandemic

20 November 2020 • By Rachel Strugatz

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BoF Professional Exclusive

How Beauty Stores Have Changed During the Pandemic

Most retailers have had six months or more to remake the customer experience for the pandemic, from curbside pickup to virtual testers. Here’s what’s worked and what hasn’t.
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BoF Professional Exclusive

What a Quick Vaccine Would Mean for Beauty

13 November 2020 • By Rachel Strugatz

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BoF Professional Exclusive

What a Quick Vaccine Would Mean for Beauty

Pfizer’s announcement that its vaccine could be available sooner than many had anticipated could give troubled makeup brands and beauty retailers a much-needed boost.
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BoF Professional Exclusive

How to Compete With CeraVe and The Ordinary

23 October 2020 • By Rachel Strugatz

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BoF Professional Exclusive

How to Compete With CeraVe and The Ordinary

Consumers have pivoted to inexpensive, drug store skin-care brands like CeraVe and The Ordinary and found they're just as good as higher-end competitors.
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BoF Professional Exclusive

Huda Beauty's Big Bet on Skin Care

25 September 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Huda Beauty's Big Bet on Skin Care

Huda Kattan's 48 million followers trust her on makeup. Will they trust her on skin care too? The entrepreneur spoke to BoF about how she plans to conquer a new category.
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BoF Professional Exclusive

How E.l.f. Made a Comeback

7 August 2020 • By Rachel Strugatz

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BoF Professional Exclusive

How E.l.f. Made a Comeback

E.l.f. used Tiktok to become a Gen Z favourite. Now the brand wants to turn its new fans into lifelong customers, with a little help from Alicia Keys.
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BoF Professional Exclusive

The Next Beauty Destination? The Grocery Aisle

31 July 2020 • By Rachel Strugatz

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BoF Professional Exclusive

The Next Beauty Destination? The Grocery Aisle

With no end in sight to the pandemic, beauty labels may need to rethink their distribution strategies. Grocery stores may be the next frontier.
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BoF Professional Exclusive

Can Patrick Starrr Build the Next Fenty Beauty?

17 July 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Can Patrick Starrr Build the Next Fenty Beauty?

The influencer, known for his over-the-top makeup transformations, will debut his inclusivity-driven line, One/Size, which goes on sale at Sephora today.
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BoF Professional Exclusive

Why This Black-Owned Beauty Brand Doesn’t Need Sephora

19 June 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Why This Black-Owned Beauty Brand Doesn’t Need Sephora

Supa Cent, founder of The Crayon Case, has grown the company into a multimillion-dollar business that’s spawned numerous copycats – without the help of investors or retailers
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