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BoF Professional Exclusive

Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?

12 March 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?

The influencer’s new brand for the department store chain did over $2.5 million in sales in its first day, the retailer told BoF. It’s a good sign for Macy’s, which needs to attract younger customers, and Bernstein, who wants to expand beyond contemporary and into the mass market.
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BoF Professional Exclusive

Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy

20 February 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy

The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.
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The Business of Beauty

Drunk Elephant Got the Big Fancy Exit. Now What?

17 February 2020 • By Rachel Strugatz

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The Business of Beauty

Drunk Elephant Got the Big Fancy Exit. Now What?

Shiseido’s $845 million acquisition of Drunk Elephant was the most buzzed-about beauty deal of 2019. Here’s how the Japanese conglomerate plans to turn its new brand into a global powerhouse. 
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BoF Professional Exclusive

Can Coty Win the Clean Beauty Arms Race?

7 February 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Can Coty Win the Clean Beauty Arms Race?

The beauty conglomerate, which just purchased a 51 percent stake in Kylie Cosmetics, wants big brands like Calvin Klein and CoverGirl to join the “clean” beauty movement.
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BoF Professional Exclusive

Why LVMH Invested in a Beauty Brand Sold at Target

31 January 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Why LVMH Invested in a Beauty Brand Sold at Target

Versed, a 'clean' beauty range that debuted last spring, has an unlikely new backer: the world’s largest luxury conglomerate.
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BoF Professional Exclusive

Hermès, Gucci and the Luxury Lipstick Wars

24 January 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Hermès, Gucci and the Luxury Lipstick Wars

With a new lipstick range, Hermès joins Tom Ford Beauty and Gucci in seeing colour cosmetics as the key to reaching new customers.
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BoF Professional Exclusive

How to Build a Boutique Fitness Empire

10 January 2020 • By Rachel Strugatz

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BoF Professional Exclusive

How to Build a Boutique Fitness Empire

A wave of star trainers are starting their own businesses. Do any have what it takes to build the next SoulCycle?
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BoF Professional Exclusive

Why Big Beauty Is Investing in Clean Beauty

13 December 2019 • By Rachel Strugatz

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BoF Professional Exclusive

Why Big Beauty Is Investing in Clean Beauty

Legacy brands are hopping on board the 'clean beauty' movement, as they face a growing number of indie labels and start-ups championing better-for-you ingredients.
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Opinion

Op-Ed | Why I Chose Journalism Over Influencing

13 December 2019 • By Rachel Strugatz

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Opinion

Op-Ed | Why I Chose Journalism Over Influencing

As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.
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The Business of Beauty

Inside Glossier’s First Major Retail Partnership

3 December 2019 • By Rachel Strugatz

3 December 2019 • By Rachel Strugatz

The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?
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The Business of Beauty

Inside Glossier’s First Major Retail Partnership

The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?
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