Rachel Strugatz

BoF Professional Exclusive

The Secret to Beating the Makeup Slump

18 October 2019 • By Rachel Strugatz

18 October 2019 • By Rachel Strugatz

Beauty retailers with sluggish colour cosmetics sales need to rethink the way they’re selling to customers who increasingly prefer skincare to makeup.

BoF Professional Exclusive

The Secret to Beating the Makeup Slump

Beauty retailers with sluggish colour cosmetics sales need to rethink the way they’re selling to customers who increasingly prefer skincare to makeup.

BoF Professional Exclusive

LVMH Invests in a Gen Z Streetwear Brand

10 October 2019 • By Rachel Strugatz

BoF Professional Exclusive

LVMH Invests in a Gen Z Streetwear Brand

Madhappy was founded by four men in their early 20s in 2017 as a streetwear-meets-athleisure label. It now counts luxury’s biggest player as one of its backers.

The Business of Beauty

Why Shiseido Bought Drunk Elephant

8 October 2019 • By Rachel Strugatz

The Business of Beauty

Why Shiseido Bought Drunk Elephant

The Japanese beauty giant will purchase the clean skincare brand for $845 million, adding to a prestige portfolio that includes Shiseido, Nars, Clé de Peau Beauté and Laura Mercier.

BoF Professional Exclusive

Is This The End of Makeup Tutorials?

4 October 2019 • By Rachel Strugatz

4 October 2019 • By Rachel Strugatz

Amidst waning video views, content creators are posting less and less about the colour cosmetics brands that have helped them amass millions of followers.

BoF Professional Exclusive

Is This The End of Makeup Tutorials?

Amidst waning video views, content creators are posting less and less about the colour cosmetics brands that have helped them amass millions of followers.

WeWoreWhat’s Danielle Bernstein’s Latest Customer: Her Fellow Influencers

2 October 2019 • By Rachel Strugatz

2 October 2019 • By Rachel Strugatz

The content creator, who recently launched an e-commerce site to sell her swimwear and apparel lines, is launching a technology platform that will help influencers manage their businesses.

WeWoreWhat’s Danielle Bernstein’s Latest Customer: Her Fellow Influencers

The content creator, who recently launched an e-commerce site to sell her swimwear and apparel lines, is launching a technology platform that will help influencers manage their businesses.

BoF Professional Exclusive

Can Influencers Sell Beauty Better Than Brands?

27 September 2019 • By Rachel Strugatz

BoF Professional Exclusive

Can Influencers Sell Beauty Better Than Brands?

E-commerce first brands like Il Makiage, sick of customers buying beauty offline, are hoping influencers and a new technology platform can change shopping behaviour. While making content creators rich in the process.

BoF Professional Exclusive

What Beauty Can Learn From Streetwear

20 September 2019 • By Rachel Strugatz

BoF Professional Exclusive

What Beauty Can Learn From Streetwear

Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'

BoF Professional Exclusive

The Great Makeup Crash of 2019

13 September 2019 • By Rachel Strugatz

BoF Professional Exclusive

The Great Makeup Crash of 2019

Many of the largest cosmetics brands are seeing US sales drop as new rivals enter the market even as consumers spend less on makeup.

BoF Professional Exclusive

Does the World Need Another Influencer Beauty Brand? Tina Craig Thinks So.

6 September 2019 • By Rachel Strugatz

BoF Professional Exclusive

Does the World Need Another Influencer Beauty Brand? Tina Craig Thinks So.

Blogging about handbags might be what made Tina Craig a fixture of fashion’s early influencer set, but the BagSnob founder is about to take on the role of beauty entrepreneur with skincare brand UBeauty.

BoF Professional Exclusive

How Benefit Defied Makeup's Decline

16 August 2019 • By Rachel Strugatz

BoF Professional Exclusive

How Benefit Defied Makeup's Decline

The LVMH-owned beauty company is the only top 10 prestige makeup brand in growth mode in the US, thanks to wacky influencer collaborations and a dedication to eyebrows.