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BoF Professional Exclusive

What Does the Beautycounter Acquisition Mean For Its Future?

14 April 2021 • By Rachel Strugatz

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BoF Professional Exclusive

What Does the Beautycounter Acquisition Mean For Its Future?

The deal, which sees Carlyle Group take a majority stake in the clean beauty brand and value it at $1 billion, sets Beautycounter up for future growth.
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BoF Professional Exclusive

Why Do Conglomerates Close Beauty Brands?

7 April 2021 • By Rachel Strugatz

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BoF Professional Exclusive

Why Do Conglomerates Close Beauty Brands?

Just six weeks after Estée Lauder announced it would shutter makeup line Becca, the beauty giant said it would also close Rodin Olio Lusso. Shiseido and LVMH’s Kendo are rethinking their portfolios, too.
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BoF Professional Exclusive

Is There KVD Beauty Without Kat Von D?

5 March 2021 • By Rachel Strugatz

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BoF Professional Exclusive

Is There KVD Beauty Without Kat Von D?

LVMH’s Kendo is revamping the brand, hoping to move past the departure of its controversial founder. But rapidly changing beauty trends and stiff competition may prove even bigger hurdles.
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The Business of Beauty

How to Sell Skin Care at Every Price — Download the Case Study

1 February 2021 • By Chantal Fernandez and Rachel Strugatz

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The Business of Beauty

How to Sell Skin Care at Every Price — Download the Case Study

BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.
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BoF Professional Exclusive

Does Every Makeup Brand Need a Skin Care Line?

22 January 2021 • By Rachel Strugatz

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BoF Professional Exclusive

Does Every Makeup Brand Need a Skin Care Line?

Morphe, Huda Beauty and other colour cosmetics lines are investing heavily in skin care, but successfully making the leap from one category to the other requires finesse.
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BoF Professional Exclusive

Beauty’s Never-Ending Product Launch Cycle

15 January 2021 • By Rachel Strugatz

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BoF Professional Exclusive

Beauty’s Never-Ending Product Launch Cycle

Brands are betting that constant newness will drive sales, with some planning to double the number of releases this year. Is there a limit to how many products consumers are willing to try?
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BoF Professional Exclusive

Sephora and Ulta Battle for the Big-Box Retail Market

4 December 2020 • By Rachel Strugatz

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BoF Professional Exclusive

Sephora and Ulta Battle for the Big-Box Retail Market

As the future of beauty specialty retail remains uncertain, Sephora and Ulta are teaming up with giants like Targets and Kohl’s for security — and hopefully to attract some new customers.
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BoF Professional Exclusive

How Beauty Stores Have Changed During the Pandemic

20 November 2020 • By Rachel Strugatz

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BoF Professional Exclusive

How Beauty Stores Have Changed During the Pandemic

Most retailers have had six months or more to remake the customer experience for the pandemic, from curbside pickup to virtual testers. Here’s what’s worked and what hasn’t.
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BoF Professional Exclusive

What a Quick Vaccine Would Mean for Beauty

13 November 2020 • By Rachel Strugatz

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BoF Professional Exclusive

What a Quick Vaccine Would Mean for Beauty

Pfizer’s announcement that its vaccine could be available sooner than many had anticipated could give troubled makeup brands and beauty retailers a much-needed boost.
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BoF Professional Exclusive

How to Compete With CeraVe and The Ordinary

23 October 2020 • By Rachel Strugatz

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BoF Professional Exclusive

How to Compete With CeraVe and The Ordinary

Consumers have pivoted to inexpensive, drug store skin-care brands like CeraVe and The Ordinary and found they're just as good as higher-end competitors.
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