Richie Siegel

Op-Ed | Will the Digitally Native Brand Building Playbook Produce Results?

29 November 2017 • By Richie Siegel

29 November 2017 • By Richie Siegel

Compared to the tried-and-tested approach that fuelled the rise of 20th century megabrands, the new formula for building digitally native fashion labels remains unproven, argues Richie Siegel.

Op-Ed | Will the Digitally Native Brand Building Playbook Produce Results?

Compared to the tried-and-tested approach that fuelled the rise of 20th century megabrands, the new formula for building digitally native fashion labels remains unproven, argues Richie Siegel.

Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable

27 September 2017 • By Richie Siegel

Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable

For fashion and luxury brands, taking an all-or-nothing approach to Amazon is not a good long-term strategy, argues Richie Siegel.

Decoding Amazon's Fashion Ambitions

7 September 2016 • By Richie Siegel

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Decoding Amazon's Fashion Ambitions

Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before.

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Op-Ed | Chatbots Won't Solve Everything

16 May 2016 • By Richie Siegel

Op-Ed | Chatbots Won't Solve Everything

'Conversational commerce' — powered by sophisticated chat bots — is all the rage, but the best interfaces will blend bots with human interactions, argues Richie Siegel.

Op-Ed | How Retailers Squeeze Young Designers

12 January 2016 • By Richie Siegel

12 January 2016 • By Richie Siegel

By demanding unfavourable “payment terms” from fashion labels, retailers push risk further down the supply chain, with serious implications for the health of emerging fashion brands.

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Op-Ed | How Retailers Squeeze Young Designers

By demanding unfavourable “payment terms” from fashion labels, retailers push risk further down the supply chain, with serious implications for the health of emerging fashion brands.

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Op-Ed | Sizing Up Spring, the Instagram-Like Shopping App

23 September 2014 • By Richie Siegel

23 September 2014 • By Richie Siegel

David and Alan Tisch’s “shopping mall on your phone” has done a remarkable job of building a clean and sophisticated app that is made for shopping. But Spring has several issues to overcome, argues Richie Siegel.

Op-Ed | Sizing Up Spring, the Instagram-Like Shopping App

David and Alan Tisch’s “shopping mall on your phone” has done a remarkable job of building a clean and sophisticated app that is made for shopping. But Spring has several issues to overcome, argues Richie Siegel.