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BoF Professional Exclusive

Can Shayne Oliver’s HBA Pull Off a Second Coming?

11 November 2020 • By Robert Cordero and Chantal Fernandez

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.  

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BoF Professional Exclusive

Can Shayne Oliver’s HBA Pull Off a Second Coming?

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.  
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BoF Professional Exclusive

Bryanboy: How Fashion’s Original Influencer Became a TikTok Star

29 October 2020 • By Robert Cordero

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BoF Professional Exclusive

Bryanboy: How Fashion’s Original Influencer Became a TikTok Star

For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.
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Intelligence

The Story of Telfar: Agony, Ecstasy and Covid-19

7 April 2020 • By Chantal Fernandez and Robert Cordero

After more than a decade of toil, American designer Telfar Clemens was finally poised for mainstream success, with a hit bag nicknamed the ‘Bushwick Birkin’ and a cultural message ripe for the times. Then came coronavirus.

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Intelligence

The Story of Telfar: Agony, Ecstasy and Covid-19

After more than a decade of toil, American designer Telfar Clemens was finally poised for mainstream success, with a hit bag nicknamed the ‘Bushwick Birkin’ and a cultural message ripe for the times. Then came coronavirus.
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Intelligence

What Happened to Hood By Air?

12 February 2020 • By Robert Cordero and Chantal Fernandez

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Intelligence

What Happened to Hood By Air?

Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.
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Intelligence

The Business of Casting Queer Models

14 October 2019 • By Robert Cordero

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Intelligence

The Business of Casting Queer Models

Rising demand for LGBTQIA+ models is being driven by marketing as much as by social responsibility. But whatever the motives, greater visibility can help fight marginalisation.
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Intelligence

The Streetwear Generation Turns to Tennis

28 January 2019 • By Robert Cordero

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Intelligence

The Streetwear Generation Turns to Tennis

The once predominantly white country club sport is being reconfigured for a new generation of multi-ethnic, streetwear-savvy millennials, creating new opportunities for fashion brands.
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Intelligence

Inside New York’s New Downtown: Fluid and Free

15 February 2018 • By Robert Cordero

15 February 2018 • By Robert Cordero

America’s fashion capital has birthed a thriving gender-fluid creative scene. Now, mainstream media and brands are paying attention.
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Intelligence

Inside New York’s New Downtown: Fluid and Free

America’s fashion capital has birthed a thriving gender-fluid creative scene. Now, mainstream media and brands are paying attention.
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VOICES

Li Edelkoort: ‘Fashion is Old Fashioned’

5 December 2016 • By Robert Cordero

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VOICES

Li Edelkoort: ‘Fashion is Old Fashioned’

Trend forecaster Li Edelkoort presented key excerpts from her ‘Anti-Fashion’ Manifesto, challenging an industry she described as ‘no longer part of the avant-garde.’
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VOICES

Mario Testino: ‘I See Fashion Photography as a Business’

5 December 2016 • By Robert Cordero

5 December 2016 • By Robert Cordero

Super-photographer Mario Testino discusses the marriage of art and commerce and the arc of his career seen through 10 iconic images.
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VOICES

Mario Testino: ‘I See Fashion Photography as a Business’

Super-photographer Mario Testino discusses the marriage of art and commerce and the arc of his career seen through 10 iconic images.
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The Creative Class

Anita Bitton on Casting Top Models For Alexander Wang and Marc Jacobs

21 July 2016 • By Robert Cordero

BoF talks to Anita Bitton about the changing business of casting and how demand for content is driving demand for talent.

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The Creative Class

Anita Bitton on Casting Top Models For Alexander Wang and Marc Jacobs

BoF talks to Anita Bitton about the changing business of casting and how demand for content is driving demand for talent.
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