Sam Gaskin

Beach-Phobic No More: Bikini Envy Hits China

18 July 2019 • By Sam Gaskin and Casey Hall

As China dares to go bare, can international retailers such as Zara and H&M compete with domestic manufacturers and reap the rewards?

BoF Professional Exclusive

Beach-Phobic No More: Bikini Envy Hits China

Casting Chinese Models Is Complicated Business

11 July 2019 • By Sam Gaskin and Casey Hall

Why many global fashion brands miss the mark — and therefore miss reaching their full potential in the Chinese market.

BoF Professional Exclusive

Casting Chinese Models Is Complicated Business

China’s $29 Billion Shopping Festival Is Giving Brands FOMO

20 June 2019 • By Sam Gaskin and Zoe Suen

China's lesser-known 6.18 shopping festival presents as many challenges as it does sales opportunities, but it has become too big for luxury brands like Burberry, Valentino and Tom Ford to ignore.

BoF Professional Exclusive

China’s $29 Billion Shopping Festival Is Giving Brands FOMO

Is China Ready for LGBTQI Marketing?

6 June 2019 • By Sam Gaskin and Zoe Suen

Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.

BoF Professional Exclusive

Is China Ready for LGBTQI Marketing?

China’s Fashion Industry Shrugs Off Trump’s Tariffs

23 May 2019 • By Sam Gaskin and Zoe Suen

Importers of Chinese-made footwear and apparel are staring down the barrel of a 25 percent tariff. Why is the response from China so muted?

BoF Professional Exclusive

China’s Fashion Industry Shrugs Off Trump’s Tariffs

What Prada’s 'Murderer Bag' Says About China's Luxury Market

2 May 2019 • By Sam Gaskin and Aijing Wang

Chinese consumers have come up with their own catchy nicknames for big-brand luxury products. Should executives tolerate, embrace or learn from this phenomenon? Read China Decoded to make sense of the market.

BoF Professional Exclusive

What Prada’s 'Murderer Bag' Says About China's Luxury Market

Tricky Time to Invest in Chinese Assets

25 April 2019 • By Sam Gaskin

Sceptics worry that venture capital might be drying up in China. Where does that leave brands seeking investment in China’s emerging fashion industry? Read China Decoded to make sense of the market.

BoF Professional Exclusive

Tricky Time to Invest in Chinese Assets

Global Brands Have a Design Disconnect with China’s Youth

3 April 2019 • By Sam Gaskin and Zoe Suen

Shanghai Fashion Week exposed a subtle but unshakable aesthetic gap between local designers and global fashion brands, suggesting that the latter need to do better range planning to satiate demand in China. Read China Decoded to make sense of the market.

BoF Professional Exclusive

Global Brands Have a Design Disconnect with China’s Youth

News & Analysis

Caroline Hu Wins Inaugural $100,000 BoF China Prize

29 March 2019 • By Sam Gaskin

The New York-based Chinese fashion designer and self-described ‘daily couturier’ was praised by jury members for her outstanding artistry and entrepreneurial potential.

News & Analysis

Caroline Hu Wins Inaugural $100,000 BoF China Prize