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BoF Professional Exclusive

Seizing Opportunities in Asia’s ‘Attention Economy’

28 October 2020 • By Sam Gaskin

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BoF Professional Exclusive

Seizing Opportunities in Asia’s ‘Attention Economy’

Fashion has become a key battlefield for South Korean tech giants like KakaoTalk, which global brands Chanel and Swarovski are tapping to reach one of Asia’s most influential and digitally advanced consumer groups.
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BoF Professional Exclusive

The Banned App Driving Fashion Sales from Moscow to Tehran

17 September 2020 • By Sam Gaskin

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BoF Professional Exclusive

The Banned App Driving Fashion Sales from Moscow to Tehran

Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.
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BoF Professional Exclusive

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

29 July 2020 • By Sam Gaskin

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Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.
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BoF Professional Exclusive

Want to Reach 170 Million Asian Consumers? Get This App.

29 June 2020 • By Sam Gaskin

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Want to Reach 170 Million Asian Consumers? Get This App.

Gojek is ingrained in the consumer psyche across Southeast Asia. With recent investment from Facebook the ‘super-app’ is now valued at $10 billion and poised to boost e-commerce in the region.
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BoF Professional Exclusive

The Hong Kong Protests: What Brands Need to Know

30 July 2019 • By Sam Gaskin

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BoF Professional Exclusive

The Hong Kong Protests: What Brands Need to Know

As the city's retail sector braces itself for a double digit decline, Richemont, Kering and DFS are already seeing an impact.
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BoF Professional Exclusive

Beach-Phobic No More: Bikini Envy Hits China

18 July 2019 • By Sam Gaskin and Casey Hall

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Beach-Phobic No More: Bikini Envy Hits China

As China dares to go bare, can international retailers such as Zara and H&M compete with domestic manufacturers and reap the rewards?
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BoF Professional Exclusive

Casting Chinese Models Is Complicated Business

11 July 2019 • By Sam Gaskin and Casey Hall

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BoF Professional Exclusive

Casting Chinese Models Is Complicated Business

Why many global fashion brands miss the mark — and therefore miss reaching their full potential in the Chinese market.
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BoF Professional Exclusive

China’s $29 Billion Shopping Festival Is Giving Brands FOMO

20 June 2019 • By Sam Gaskin and Zoe Suen

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China’s $29 Billion Shopping Festival Is Giving Brands FOMO

China's lesser-known 6.18 shopping festival presents as many challenges as it does sales opportunities, but it has become too big for luxury brands like Burberry, Valentino and Tom Ford to ignore.
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BoF Professional Exclusive

Is China Ready for LGBTQI Marketing?

6 June 2019 • By Sam Gaskin and Zoe Suen

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BoF Professional Exclusive

Is China Ready for LGBTQI Marketing?

Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.
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BoF Professional Exclusive

China’s Fashion Industry Shrugs Off Trump’s Tariffs

23 May 2019 • By Sam Gaskin and Zoe Suen

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BoF Professional Exclusive

China’s Fashion Industry Shrugs Off Trump’s Tariffs

Importers of Chinese-made footwear and apparel are staring down the barrel of a 25 percent tariff. Why is the response from China so muted?
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