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Case Study: How to Market a New Brand

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Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars

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Opening Ceremony Acquired by Off-White Backer New Guards Group

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What Brands Can Learn From Away's PR Crisis

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How to Grow a Brand Beyond a Buzz Moment

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Net-A-Porter Group Plunged to a Loss in 2019, According to New UK Filing

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Nordstrom CEO on the Store of the Future

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Opening Ceremony Stores to Close

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How I Became… A Fashion Director and Stylist

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The Best Jobs on BoF Careers

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Faith and Functionality at Fendi

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How I Became… A Fashion Director and Stylist

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Angelo Flaccavento on the Men's Autumn/Winter 2020 Season

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What Will Vetements Be Like Without Demna?

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Burberry to Court Chinese Shoppers with Shanghai Show

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Gap Won't Spin Off Old Navy

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What Brands Can Learn From Away's PR Crisis

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At Raf Simons, Transition and Transformation

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Valentino’s Seductive Incongruities

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Why a Ban on Vaporfly Shoe Could Boost Nike's Bottom Line

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Why the Fashion Industry Is Betting Big on Jennifer Lopez

2

Faith and Functionality at Fendi

3

How I Became… A Fashion Director and Stylist

4

Angelo Flaccavento on the Men's Autumn/Winter 2020 Season

5

What Will Vetements Be Like Without Demna?

6

Burberry to Court Chinese Shoppers with Shanghai Show

7

Gap Won't Spin Off Old Navy

8

What Brands Can Learn From Away's PR Crisis

9

At Raf Simons, Transition and Transformation

10

Valentino’s Seductive Incongruities