Sarah Brown

Best Decision, Worst Mistake

Drunk Elephant Founder Says There Are No Shortcuts in Life

25 January 2019 • By Sarah Brown

Amid reports that the skincare start-up is exploring a sale, founder Tiffany Masterson shares the best decision and biggest mistake of her entrepreneurship journey.

Best Decision, Worst Mistake

Drunk Elephant Founder Says There Are No Shortcuts in Life

Amid reports that the skincare start-up is exploring a sale, founder Tiffany Masterson shares the best decision and biggest mistake of her entrepreneurship journey.

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The New Rules of Beauty PR

8 January 2019 • By Sarah Brown

BoF Professional Exclusive

The New Rules of Beauty PR

Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.

Best Decision, Worst Mistake

Byredo Founder Says Grow Slow and Do Your Homework

23 November 2018 • By Sarah Brown

Best Decision, Worst Mistake

Byredo Founder Says Grow Slow and Do Your Homework

Ben Gorham shares the best decision and biggest mistake of his entrepreneurship journey.

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Sex-Care Is the New Self-Care

4 October 2018 • By Sarah Brown

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BoF Professional Exclusive

Sex-Care Is the New Self-Care

Lipstick, sheet mask, eye cream… vibrator? For beauty brands, the next big opportunity lies in the $32 billion sexual wellness market. Sarah Brown reports.

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9 Tips For Mastering the In-Store Experience

8 August 2018 • By Sarah Brown

9 Tips For Mastering the In-Store Experience

Retail may be in flux, but beauty customers are still buying big at physical stores. Sarah Brown examines how beauty's savviest brands keep shoppers shopping.

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Beauty for the Boys

1 June 2018 • By Sarah Brown

1 June 2018 • By Sarah Brown

Displaying equal parts confidence and curiosity, men are embracing the transformative powers of makeup. Are cosmetics companies doing enough to woo their new customers?

BoF Professional Exclusive

Beauty for the Boys

Displaying equal parts confidence and curiosity, men are embracing the transformative powers of makeup. Are cosmetics companies doing enough to woo their new customers?

BoF Professional Exclusive

9 Trends Defining The Beauty Revolution

4 May 2018 • By Sarah Brown

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9 Trends Defining The Beauty Revolution

With venture capitalists and private equity partners now debating the merits of cult-y creams and hero ingredients, one thing is increasingly clear: this is beauty’s moment.

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When Radical Transparency Bites Back

14 February 2018 • By Sarah Brown

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When Radical Transparency Bites Back

Total transparency has been Deciem founder Brandon Truaxe’s calling card since the beginning. But what happens when it creates an online firestorm?

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How Not To Ruin Your Brand Once You’ve Sold It

4 February 2018 • By Sarah Brown

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How Not To Ruin Your Brand Once You’ve Sold It

Is it possible to sell your brand without selling out? Sarah Brown talks to a group of key beauty founders about the new rules for navigating corporate waters and protecting your company — and yourself.

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Beauty’s Augmented Reality Revolution: What’s Real, What’s Hype, What’s Next

4 January 2018 • By Sarah Brown

BoF Professional Exclusive

Beauty’s Augmented Reality Revolution: What’s Real, What’s Hype, What’s Next

Beauty brands are betting heavily on AR, and the early ROI is promising.