Sarah Brown

Why Basics Like Toothpaste and Deodorant Are More Important to the Beauty Industry Than Ever

19 March 2020 • By Sarah Brown

From razor blades to tampons, companies are raising the bar in essentials, set to become even more important to brands as a global recession sets in, writes Sarah Brown.

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Why Basics Like Toothpaste and Deodorant Are More Important to the Beauty Industry Than Ever

How Big Brands Can Adopt a Start-Up Mindset

20 January 2020 • By Sarah Brown

In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.

BoF Professional Exclusive

How Big Brands Can Adopt a Start-Up Mindset

How Doctor Brands Cash In on Authority

13 August 2019 • By Sarah Brown

Clinically minded skincare brands — inspired by in-office treatments and cutting-edge science — have taken centre stage on today’s exploding skincare frontier. Sarah Brown asks: Do these (generally tiny) brands pose a credible threat to the establishment?

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How Doctor Brands Cash In on Authority

Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?

Inside the Battle to Be the Next Sephora

8 May 2019 • By Sarah Brown

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Inside the Battle to Be the Next Sephora

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Dr Barbara Sturm Says to Focus on Passion, Not Money

2 May 2019 • By Sarah Brown

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The German "It"-doctor and founder of beauty’s cultiest skincare line shares advice on picking your team, keeping your family close and thinking with passion.

Dr Barbara Sturm Says to Focus on Passion, Not Money

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Laura Mercier Founder Says Trust Yourself and Keep Working

10 April 2019 • By Sarah Brown

Brand builder and investor Janet Gurwitch shares advice on choosing the right channel and the power of packaging.

Laura Mercier Founder Says Trust Yourself and Keep Working

Celebrity Hair Guru Jen Atkin Says to Tune out Bad Advice and Hire Women

27 March 2019 • By Sarah Brown

The entrepreneur behind Ouai and Mane Addicts shares her experiences going from hairstyling assistant to A-list beauty influencer and brand builder.

Celebrity Hair Guru Jen Atkin Says to Tune out Bad Advice and Hire Women

Cos Bar CEO David Olsen Says Know When to Bet Big

18 March 2019 • By Sarah Brown

The former Net-a-Porter global vice president and beauty guru shares the best decision and biggest mistake of his entrepreneurship journey.

The former Net-a-Porter global vice president and beauty guru shares the best decision and biggest mistake of his entrepreneurship journey.

Cos Bar CEO David Olsen Says Know When to Bet Big

Chantecaille Founder Says Keep It in the Family, and Strike When the Iron Is Hot

11 March 2019 • By Sarah Brown

Over two decades since the launch of her family-run business, Sylvie Chantecaille shares the best decision and biggest mistake of her entrepreneurship journey.

Chantecaille Founder Says Keep It in the Family, and Strike When the Iron Is Hot