Contemporary jewellers are turning to fairs like Pavilion of Art and Design and Frieze as alternative distribution channels to fashion retailers to woo collectors and design-conscious consumers alike.
The world's biggest diamond miner will begin selling synthetic stones later this month after fighting for years to suppress the nascent industry. It's the latest sign that lab-grown gems have hit the mainstream.
The 'accessible luxury' brand has its sights set on revenues of £200 million a year in the growing space between fine and fashion jewellery. Next up: new stores on three continents.