Tamison O'Connor

BoF Professional Exclusive

How to Grow a Brand Beyond a Buzz Moment

15 January 2020 • By Tamison O'Connor

BoF Professional Exclusive

How to Grow a Brand Beyond a Buzz Moment

An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.

Was #MeToo Just a Trend for Fashion?

17 December 2019 • By Tamison O'Connor

Was #MeToo Just a Trend for Fashion?

Reactions to public claims of sexual misconduct within fashion have shifted dramatically over the past decade, but critics question how much the industry has really changed. As part of our series reflecting on the 2010s, BoF takes stock.

Can Mytheresa Bring Its Winning Streak to Menswear?

10 December 2019 • By Tamison O'Connor

Can Mytheresa Bring Its Winning Streak to Menswear?

The German e-tailer has grown into a profitable $400 million business. Now, it’s hoping to crack the $32 billion menswear market.

Moncler’s Genius Talent Pipeline: Who Should be Next?

3 December 2019 • By Tamison O'Connor

Moncler’s Genius Talent Pipeline: Who Should be Next?

The luxury outerwear brand’s innovative marketing model relies on a constant rotation of buzzy talent. BoF spotlights potential future candidates.

The Business of Beauty

Inside the Beauty Advent Calendar Craze

29 November 2019 • By Tamison O'Connor

The Business of Beauty

Inside the Beauty Advent Calendar Craze

Christmas has come early for brands and retailers that use the festive tradition to boost brand awareness and drive customer acquisition ahead of the Holiday season.

BoF Honours Edward Enninful With Global VOICES Award

23 November 2019 • By Tamison O'Connor

BoF Honours Edward Enninful With Global VOICES Award

After two days of inspiring conversation, guests closed out BoF VOICES 2019 at a gala celebrating one of fashion’s most influential editors.

Lina Khalifeh Is Empowering Women Through Self-Defence

22 November 2019 • By Tamison O'Connor

Lina Khalifeh Is Empowering Women Through Self-Defence

Commended by Barack Obama as a “leader of social change,” the founder of SheFighter got the audience on their feet for an impromptu self-defence class on stage at BoF VOICES.

Trisha Shetty: Human Rights, Human Wrongs

22 November 2019 • By Tamison O'Connor

Trisha Shetty: Human Rights, Human Wrongs

Showing up, speaking up, and continuing to stand in solidarity with those facing human rights violations is critical, the Indian social activist and lawyer urged on the BoF VOICES stage.

Bulb’s Renewable Energy Revolution

22 November 2019 • By Tamison O'Connor

Bulb’s Renewable Energy Revolution

Hayden Wood’s fast-growing start-up uses technology to help consumers lower their bills and be more energy efficient.

Bolt Threads' Leather Alternative Is Now Globally Scalable

22 November 2019 • By Tamison O'Connor

Bolt Threads' Leather Alternative Is Now Globally Scalable

How can companies incite widespread environmental? change? Build a quality, scalable product, argues Bolt Threads Founder Dan Widmaier on stage at BoF VOICES.