Zoe Suen

BoF Professional Exclusive

Why Gamers Mean Big Business

20 February 2019 • By Sam Gaskin and Zoe Suen

BoF Professional Exclusive

Why Gamers Mean Big Business

The success of recent Chinese marketing campaigns targeting female gamers suggests that fashion and beauty brands have underestimated the channel’s potential.

BoF Professional Exclusive

Can 'China Day' Live Up to the Hype?

13 February 2019 • By Zoe Suen and Denni Hu

BoF Professional Exclusive

Can 'China Day' Live Up to the Hype?

As trade war tensions come to a head in Beijing, US-China relations will be stronger than ever on New York Fashion Week's China Day runway.

BoF Professional Exclusive

China’s Best-Selling Brands You’ve Never Heard Of

6 February 2019 • By Zoe Suen

BoF Professional Exclusive

China’s Best-Selling Brands You’ve Never Heard Of

Brands like Uniqlo and Canada Goose are making bank in China, but humble homegrown alternatives were the real winners during this year’s Spring Festival shopping sprees.

The Business of Beauty

Why High-Tech Beauty Is a High-Stakes Game

5 February 2019 • By Zoe Suen and Aijing Wang

The Business of Beauty

Why High-Tech Beauty Is a High-Stakes Game

China’s skin care-obsessed, tech-savvy millennials are a perfect testing ground for at-home beauty devices, but the country’s hyper-competitive market means there is no margin for error.

Global Currents

$50 for a Rimowa Look-a-Like: Innovation or Infringement?

1 February 2019 • By Jiaqi Luo and Zoe Suen

Global Currents

$50 for a Rimowa Look-a-Like: Innovation or Infringement?

A new wave of platforms are using low prices, minimalist storefronts and, allegedly, the manufacturers of genuine luxury goods to sell unbranded products to China’s value-hungry consumers.

BoF Professional Exclusive

China Feels the Lipstick Effect

23 January 2019 • By Zoe Suen and Casey Hall

BoF Professional Exclusive

China Feels the Lipstick Effect

Luxury players worry as China's economy grows at its slowest pace in 28 years. Meanwhile sales of 'small luxuries' like lipstick — often in 'man-slaying colours' — are booming. Read China Decoded to make sense of the market.

BoF Professional Exclusive

Sustainable Fashion Hubs Rise in Hong Kong and Taipei

16 January 2019 • By Casey Hall and Zoe Suen

Share3 Comments

BoF Professional Exclusive

Sustainable Fashion Hubs Rise in Hong Kong and Taipei

Armed with ground-breaking technology and valuable manufacturing knowhow, two Asian cities are positioning themselves as sustainable fashion hubs of the future. Read China Decoded to make sense of the market.

Share3 Comments

Sun Yun's Spiritual Take on Menswear

3 January 2019 • By Zoe Suen

Sun Yun's Spiritual Take on Menswear

Offering a glimpse into a sacred world full of contradictions, the Hangzhou-based architect, interior designer and priest designs up-and-coming label Cornerstone.

Report: Trussardi Acquired by Quattro R

21 December 2018 • By Zoe Suen

21 December 2018 • By Zoe Suen

Trussardi’s founding family has sold the fashion house to investment fund Quattro R, according to a report published by Italian news site Pambianco.

Report: Trussardi Acquired by Quattro R

Trussardi’s founding family has sold the fashion house to investment fund Quattro R, according to a report published by Italian news site Pambianco.

BoF Professional Exclusive

Making Sense of China’s ‘Consumption Upgrade’

19 December 2018 • By Zoe Suen

BoF Professional Exclusive

Making Sense of China’s ‘Consumption Upgrade’

Chinese consumers are upgrading their consumption habits, Canada Goose postponed its Beijing debut amid the fallout from Huawei, and a farmer's DIY couture is going viral. Read China Decoded to make sense of the market.