Zoe Suen

BoF Professional Exclusive

Escaping the Wrath of China’s Netizens

15 August 2019 • By Casey Hall and Zoe Suen

BoF Professional Exclusive

Escaping the Wrath of China’s Netizens

With brands seemingly unable to avoid outrage in the face of rising nationalism in the world’s largest luxury market, hiring chief diversity officers may not be enough.

BoF Professional Exclusive

How to Break into China as a Niche Beauty Brand

8 August 2019 • By Zoe Suen and Casey Hall

BoF Professional Exclusive

How to Break into China as a Niche Beauty Brand

Niche is all the rage in the world’s second largest beauty market. Here’s how brands can cash in on the opportunity.

Global Currents

Why Luxury Is Banking on Tomboy Influencers

5 August 2019 • By Zoe Suen

Global Currents

Why Luxury Is Banking on Tomboy Influencers

In China, the likes of Gucci and Chanel are embracing female celebrities who have made waves with their androgynous style. Just don’t ask them about their sexuality.

BoF Professional Exclusive

Why Japan's E-Commerce Giant Is Doubling Down on Fashion

1 August 2019 • By Zoe Suen

BoF Professional Exclusive

Why Japan's E-Commerce Giant Is Doubling Down on Fashion

Rakuten is replacing Amazon as the title sponsor of Tokyo Fashion Week, but the road to dominating Japan’s fashion e-commerce market isn’t obstacle-free.

BoF Professional Exclusive

Why H&M Is Using Kung Fu to Boost Its Business

25 July 2019 • By Zoe Suen and Casey Hall

BoF Professional Exclusive

Why H&M Is Using Kung Fu to Boost Its Business

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

BoF Professional Exclusive

Does Fenty Beauty Have a Future in Asia?

25 July 2019 • By Rachel Strugatz and Zoe Suen

BoF Professional Exclusive

Does Fenty Beauty Have a Future in Asia?

Rihanna’s two-year-old cosmetics label ignited an inclusive beauty movement and has generated massive sales. But as the brand prepares to enter China and South Korea for the first time, it will need to adapt its messaging and product mix to find the same success.

BoF Professional Exclusive

How to Use Drops in the Instagram Age

19 July 2019 • By Zoe Suen

BoF Professional Exclusive

How to Use Drops in the Instagram Age

Product drops have become a way for luxury’s biggest brands and retailers to cultivate exclusivity and excitement across their online and offline channels. Here’s how to get started.

Rihanna's Latest Cover Provoked Cries of Cultural Appropriation, but Chinese Netizens Disagree

11 July 2019 • By Zoe Suen

11 July 2019 • By Zoe Suen

The bulk of Chinese social media finds no offence with the star’s latest cover for Harper’s Bazaar China, but do their perceptions of cultural appropriation differ from the West?

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Rihanna's Latest Cover Provoked Cries of Cultural Appropriation, but Chinese Netizens Disagree

The bulk of Chinese social media finds no offence with the star’s latest cover for Harper’s Bazaar China, but do their perceptions of cultural appropriation differ from the West?

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BoF Professional Exclusive

Some Wealthy Chinese Are Shifting Away from European Couture Houses

4 July 2019 • By Zoe Suen

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BoF Professional Exclusive

Some Wealthy Chinese Are Shifting Away from European Couture Houses

It’s no secret that Chinese A-listers are fans of Europe’s top couture houses, but some of the biggest names in the game are beginning to lose would-be clients to Chinese couturiers.

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Madame Figaro Launches Hong Kong Edition

28 June 2019 • By Zoe Suen and Divia Harilela

28 June 2019 • By Zoe Suen and Divia Harilela

The French weekly is expanding into another East Asian market after taking on China and Japan, but some wonder whether now is the right time to be launching local Hong Kong editions.

Madame Figaro Launches Hong Kong Edition

The French weekly is expanding into another East Asian market after taking on China and Japan, but some wonder whether now is the right time to be launching local Hong Kong editions.