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News Bites | Glossier Goes Global

In today's News Bites, the community-driven beauty brand details plans to enter three international markets.
Source: Glossier
By
  • BoF Team

Welcome to News Bites, BoF's regular compilation of the stories that have got the industry talking.

Glossier details first global expansion plans.

Glossier, the direct-to-consumer beauty brand known for its community driven marketing and product development as well as its fiercely loyal millennial consumer base, is ready to expand internationally for the first time. Founder and chief executive Emily Weiss announced in an online letter on Wednesday that the New York-based brand will soon become available in Canada, the UK and France.

The company, which launched in 2014 out of the beauty blog Into the Gloss, has raised approximately $34 million from investors. When Weiss announced the $24 million Series B round in November 2016, she told customers that the company planned to use the funds to launch two new product categories, permanent retail locations and international expansion.

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Shipping will open to Canada (except Quebec, which is forthcoming as well) this month. The UK will follow this Autumn and France is scheduled for sometime in 2018. Glossier product is currently only available offline at its New York City showroom in Soho, but the brand is planning retail events in both London and Toronto this summer. — Chantal Fernandez

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