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The Best of BoF 2016 | Top 7 Long Reads

To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2016. Today, we highlight some of the top long read stories.
Jonathan Anderson | Photo: Alasdair McLellan for BoF
By
  • BoF Team

1. The Secret Deal to Merge Net-a-Porter with Yoox

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Illustration: BoF

The untold story of how Compagnie Financière Richemont agreed to merge Net-a-Porter with Yoox behind the back of Natalie Massenet for a valuation much lower than what many believed the business to be worth.

2. Decoding Amazon's Fashion Ambitions

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Inside Amazon's fashion studio in Shoreditch, London, which opened in 2015 | Source: Getty

Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before.

3. What's Next for the American Department Store?

A Nordstrom 'Pop-In' pop-up store | Source: Courtesy A Nordstrom 'Pop-In' pop-up store | Source: Courtesy

A Nordstrom 'Pop-In' pop-up store | Source: Courtesy

Changing consumer sentiment and over distribution of product has hit the department store model hard in the challenging US market. Can executives win back the magic through a series of ambitious new year initiatives?

4. What's Going on at Condé Nast?

Source: Condé Nast Source: Condé Nast

Source: Condé Nast

The publisher is streamlining its operations and reorganising its US portfolio to capitalise on its most valuable brands: Vogue, Vanity Fair, GQ, Wired and The New Yorker. BoF breaks down the changes.

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5. Jonathan Anderson's Cultural Cut-and-Paste

Jonathan Anderson | Photo: Alasdair McLellan for BoF Jonathan Anderson | Photo: Alasdair McLellan for BoF

Jonathan Anderson | Photo: Alasdair McLellan for BoF

One of the most promising design talents of his generation reflects on a peripatetic life juggling J.W. Anderson and Loewe, and the cultural cut-and-paste of his creative process.

6. Resetting China's Luxury Compass

Illustration: Paul Price for BoF Illustration: Paul Price for BoF

Illustration: Paul Price for BoF

In spite of the country’s slowing economy, stock market turmoil and a climate of uncertainty, China’s luxury market still presents lucrative opportunities if you know which direction to look.

7. The Rise, Stumble and Future of Lululemon

A yoga class at Lululemon's Vancouver headquarters | Source: Courtesy A yoga class at Lululemon's Vancouver headquarters | Source: Courtesy

A yoga class at Lululemon's Vancouver headquarters | Source: Courtesy

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How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.

For more articles like this, check out our Intelligence channel.

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