The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
1. How to Build a Beauty Brand in the Digital Age
Source: Shutterstock
In an era of authenticity, agility and hyper-engagement, Sarah Brown asks the beauty industry’s brightest stars about what works and what doesn’t.
2. Tracking the Rise of ‘Clean’ Beauty
ADVERTISEMENT
Source: Shutterstock
Non-toxic beauty is more than a trend: It’s a health issue, a political issue — and a business opportunity. As the market shifts and consumers demand more from their products, will the establishment finally catch on? Sarah Brown reports.
Cover FX's Nude is Not Beige campaign, and Instagram images from Clinique, Fenty Beauty, Estée Lauder | Illustration by Nerea Verdejo Blanco for BoF
Sarah Brown examines what the blockbuster success of Rihanna's Fenty Beauty says about the industry's race problem.
4. K-Beauty: From Fad to Fixture
Peach & Lily's Peach Slices CVS collaboration | Source: Courtesy
Korean beauty is transcending its cult of cute, riding a wave of remarkable innovation. Will it last, asks Sarah Brown, and what does it mean for the industry’s established superpowers?
ADVERTISEMENT
5. Estée Lauder vs. L’Oréal: Who’s Winning Beauty’s Arms Race?
Source: Costanza Milano for BoF
The world’s leading beauty conglomerates are buying buzzy indie brands left and right to stay competitive in a fast-changing market. But who is making better bets?
For more articles like this, check out our Beauty channel.
Brands’ tween outrage becomes a PR stunt.
Request your invitation to attend our annual gathering for leaders shaping the global beauty and wellness industry.
The US mega-chain is continuing to build out its assortment of prestige beauty brands and services.
With advice from Kris Jenner, the artist debuts his new makeup line, Ortega.