The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
1. Inside Farfetch's Store of the Future
Inside Farfetch's Store of the Future demonstration | Source: Courtesy Farfetch
Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak peek.
2. With Lab-Grown Leather, Modern Meadow Is Engineering a Fashion Revolution
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The Modern Meadow lab in Nutley, New Jersey | Source: Courtesy
The New Jersey-based start-up is bringing the awesome potential of synthetic biology to the fashion industry, unlocking powerful business, creative and public relations benefits.
Illustration: James Gilleard
An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?
4. Inside 24 Sèvres, LVMH's New Multi-Brand E-Commerce Play
E-commerce site 24 Sévres | Source: Courtesy
LVMH chief digital officer Ian Rogers speaks to BoF's Imran Amed about the strategy behind the conglomerate's long-awaited return to multi-brand fashion e-commerce.
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5. Why Is Google Digitising the World's Fashion Archives?
A Gigapixel image of a Schiaparelli evening coat from the V&A Museum on Google Arts & Culture | Source: Google
For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.
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At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.