Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before.
Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.
Just over a month after the launch of Condé Nast’s new e-commerce venture. BoF’s Vikram Alexei Kansara sits down with Franck Zayan, president of Style.com, to investigate if it is working.
Artificial intelligence can help businesses align supply and demand, scale personal service and design better products.
For ‘sharing economy’ giants like Uber and Airbnb, the future of consumption is access, not ownership. Will it work for fashion?
The beginnings of a fundamental transformation in the way we create, communicate and consume fashion are already taking shape.
Robotics can help fashion companies drive business efficiencies in their factories, warehouses and stores.
As fashion brands allocate more of their ad spend to social media, BoF examines which platforms are most efficient at delivering actual sales.
As cyber attacks become more frequent and more severe, how can fashion businesses protect themselves and their customers?
New technologies have made it easier for counterfeiters to produce, advertise and distribute fake goods, but they also provide crucial tools for the industry to fight back.
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