The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"How Alibaba's Jack Ma Is Building a Truly Global Retail Empire" (Fortune)
"Executive chairman Jack Ma leads the dominant force in Chinese e-commerce, a company with a market value of $264 billion and some 450 million customers."
"Google Searches Seen as Luxury Investors' Must-Have Tool in Fashion" (Bloomberg)
"Current rising stars include LVMH, Moncler SpA, Prada SpA, Tiffany & Co. and Kering, with the first two trading more cheaply than their peer group."
"Will Consumers Want Levi's New 'Wearable Tech' Jacket?" (The Business of Fashion)
"The brand's Commuter Trucker jacket embedded with Google's 'Jacquard' technology aims to bring practical purpose to wearables."
"$30 Billion of India's Fashion Market to Be Digitally Influenced by 2020" (The Drum)
"Mobile is also set to rise, as 85 percent of online fashion buyers prefer mobile over any other device."
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"Luxury Brands Are Beginning to Embrace WeChat's New Multimedia Moments Ads" (Jing Daily)
"Luxury brands, including Chanel, Miu Miu, and Yves Saint Laurent among others, have become early participants in placing multimedia ads on Moments."
"Designers Are Hacking Women's Health with Wearable Tech" (Racked)
"Tech-savvy fitness brands like Omsignal are looking to prove their products are more than just gadgets."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.