The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Amazon Will Make Up 50% of All US E-Commerce by 2021 (Fortune)
"The online retailer is still outpacing the overall industry's growth, extending its lead over rivals. Walmart has made large strides in the last year, but its sales remain a fraction of Amazon's."
Adidas to Mass-Produce 3D-Printed Shoes (Reuters)
"The move is part of a broader push by the German sportswear firm to react faster to changing fashions and create more customised products."
Interactive 'Magic Mirrors' Are Changing How We See Ourselves — and Shop (Fast Company)
"Top brands such as Ralph Lauren, as well as department stores like Bergdorf Goodman, are investing in the technology."
Brands See the Future of Fashion in Customised 3D-Knitted Garments Produced While You Wait (Quartz)
"A couple of adventurous labels, including Adidas, are experimenting with 3D knitting on-demand in stores, hinting at a greater role it might play in fashion production and retail in the years ahead."
Can Luxury Challengers Take Burberry's Digital Crown? (The Business of Fashion)
"While the British label remains the top digital brand in luxury fashion, its advantage over its competitors is narrowing."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.