The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Amazon to buy Net-a-Porter.com?" (The Telegraph)
"Online shopping giant Amazon is rumoured to be in talks to buy the hugely successful luxury fashion e-tailer Net-a-Porter, thought to be worth in the region of €2 billion."
"Will Personalised Pricing Take E-Commerce Back to the Bazaar?" (The Business of Fashion)
"Fashion companies routinely tap personal data to tailor promotions and special offers to individual consumers. The same information can now be used to personalise pricing."
"The Wearables Road Ahead" (TechCrunch)
"No matter how nice, no matter how interesting, and no matter how well-built these things are the wearables space is about to change drastically and I'm worried that good products will get trampled underfoot."
"Why Sephora's Digital Boss Joined Stitch Fix, the Personal Stylist Startup That's Growing Like Mad" (Re/Code)
"It says a lot about the potential for Stitch Fix, an online retailer that is just four years old, that Bornstein joined the company this week as its chief operating officer."
"EU to Open Extensive Probe into E-Commerce" (Bloomberg)
"Online retailers face an industry-wide probe from European Union antitrust regulators amid concerns Internet shoppers may be thwarted when they try to buy goods and services from websites outside their home country."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.