The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Making Apple's Watch Fashionable" (The Business of Fashion)
"For Apple's Watch to work, the company will need to harness an ecosystem of fashion and accessories designers as well as an ecosystem of app developers."
"Online Retailer Zalando Selling Stake Worth $465 Million" (Bloomberg)
"Zalando SE, Europe's largest online fashion retailer, is selling 17.9 million existing shares after reporting its first full-year profit."
"The Apple Watch Is Here. You Have $17,000?" (Re/Code)
"Chief Executive Tim Cook used the stage at the Yerba Buena Center in San Francisco to tout the smartwatch's now familiar features."
"Amazon Opens Store on Alibaba's Tmall" (Reuters)
"Amazon.com Inc has opened an online store on Alibaba Group Holding Ltd's fast-growing online marketplace, Tmall.com as it seeks to expand in China."
"South Korean Cosmetics Startup Memebox Aims Globally by Raising $29 Million" (Forbes)
"One startup is taking beauty sales online with the hopes that it can capture a market that does more than $500 billion in annual sales globally."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.