The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Amazon Has Acquired 3D Body Model Startup, Body Labs, For $50M-$70M (TechCrunch)
"Amazon has acquired Body Labs, a company that aims to create true-to-life 3D body models to support various b2b software applications such as virtually trying on clothes. Being able to offer custom fit could give Amazon's private label fashion brands an edge, even as improving sizing predictions."
Spider Silk and Stem-Cell Leather Are the Future of Fashion (Engadget)
"Fashion Tech Labs is an incubator for sustainable fashion trying to break the textile pollution cycle through the development of stem-cell leather and ultra-strong spider-silk-based fibres. The labs grow these technologies to make them accessible and connect them with luxury and big fashion brands."
Over 150,000 Snapchat Spectacles Have Been Sold Since Viral Launch (Nasdaq)
"Snapchat has sold over 150,000 units of its camera-equipped spectacles since its launch last year, far exceeding the company's predictions of the sale of 100,000 pairs. They were distributed for sale through pop-up vending machines in different cities throughout the US."
Amazon's Quest to Become the Next Apple (The Telegraph)
"Amazon is best known for its colossal online retail operation, but its hardware event in Seattle — where several new gadgets were unveiled — was more reminiscent of the product launches held by the likes of Apple."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.