Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Amazon Clothes, Apple Watch Shipments, Souq.com Funding

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Amazon fashion campaign | Source: Courtesy
By
  • Kate Abnett

"Amazon Selling Its Own Clothes Actually Makes a Lot of Sense" (Wired)
"With no fanfare, Amazon has started selling clothes under at least seven different labels trademarked by the company itself, including about 1,800 different items in all."

"Apple Shipped 11.6 Million Apple Watches In 2015, Says IDC" (Fast Company)
"In 2015, Apple shipped 11.6 million Apple Watches, a new report from research firm IDC has revealed. That makes Apple the third-largest wearable maker last year."

"Getting YouTube Stars to Sell Your Product" (The New York Times)
"An influencer recommendation is akin to that of a friend or family member and is trusted by more than 80 percent of consumers worldwide, according to a 2015 survey by Nielsen."

"Mideast Online Retailer Souq.com Raises $275 Million from Investors" (Reuters)
"Souq.com has raised $275 million from a funding round with investors to support its future growth, in the largest-ever fundraising in the Middle East's e-commerce space."

ADVERTISEMENT

"The New Realities of VR and Retail" (Retail Dive)
"Virtual reality has long occupied the gaming and science fiction realms. But now that the technology is available, is it a fit for retail?"

"Is 3D Printing The Next Industrial Revolution?" (TechCrunch)
"The most significant benefit of 3D printing isn't that it could replace mass manufacturing in its current form, but, rather, it will introduce an entirely new category of products."

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Using AI to Create Customer-Centric Business Strategies

At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.


Case Study | How to Turn Data Into Meaningful Customer Connections

Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections