The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Apple Shows Off New Apple Watch Accessories, Including a New Woven Nylon Band" (Tech Crunch)
"Apple CEO Tim Cook today unveiled a new spring lineup of Apple Watch bands as part of the company's smartwatch announcements, which also included a price drop to $299 in an effort to make the Watch more accessible to a wider demographic."
"The Sickness at the Hearts of Flipkart and Snapdeal" (Quartz)
"It seems India's biggest e-commerce firms are finally being punished for their ruthless disregard for profits."
"Zalando Aims for $11 Billion in Sales by Seeking Technology Edge" (Bloomberg)
"The German e-commerce player is trying to gain market share and boost profitability by building new systems that can make it easier for brands such as Adidas AG or Nike Inc. to sell through Zalando's site."
"Infibeam Plans to Raise as Much as $81 Million in E-Commerce IPO" (Bloomberg)
"Infibeam Incorporation Ltd. plans to raise as much as 5.4 billion rupees ($81 million) in an initial public offering as it becomes the first of India's high-profile online retailers to proceed to a share sale."
"Google Could Beat Apple At Fashion — Just Like It Did Phones" (Co.Design)
"In the 20 months since Android Wear originally debuted, Google has enlisted nine tech companies and four fashion labels to produce 18 unique Android Wear watches of their own—and that's not counting a multitude of sizing, colour, and band options."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.