The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Browns Acquired by Farfetch as Part of Omni-Channel Growth Strategy" (The Business of Fashion)
"BoF has learned that online marketplace Farfetch has acquired London boutique Browns to develop and test new retail and omni-channel strategies."
"Fitbit in rude financial health ahead of IPO" (The Financial Times)
"When the company filed its prospectus for an initial public offering of at least $100m last week, even seasoned observers of the market were taken aback by the strength of its financial results."
"In Global E-commerce First, India's Largest Fashion Portal Myntra Ditches Website, Goes Mobile-only" (Forbes)
"Fashion portal Myntra owned by India's largest e-commerce firm, Flipkart, will shut its website and go mobile-only through its app."
"Mobile Shopping App Wish Possibly Raised More Than $500 Million, Now Valued At $3 Billion" (Forbes)
"Wish, a mobile shopping application, possibly raised more than $500 million according to financial filings obtained by VC Experts and shared with Forbes."
"Alibaba Boosts Its Stake in Online Retailer Zulily to 9.3%" (Bloomberg)
"Alibaba Group Holding Ltd., China's biggest e-commerce company that held its initial public offering last year, bought $56.2 million of stock in U.S. online retailer Zulily Inc. this week, according to a regulatory filing."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.