The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Once Poverty-Stricken, China's 'Taobao Villages' Have Found a Lifeline Making Trinkets for the Internet" (Quartz)
"Alibaba says that, nationwide, 18 villages considered to be in poverty by the national government are now Taobao villages, selling more than 10 million yuan ($1.45 million) worth of goods online per year."
"Why Amazon Is The World's Most Innovative Company Of 2017" (Fast Company)
"Unlike Apple, Google, and Microsoft, Amazon is not fixated on a tightly designed ecosystem of interlocking apps and services. Bezos instead emphasises platforms that each serves its own customers in the best and fastest possible way."
"'We Will Become a Ferrari' - Federico Marchetti on His Yoox Net-A-Porter Ambitions" (The Telegraph)
"In order to keep striding beyond its rivals, the company is constantly ramping up its investment in facilities, including a fully robotic, low-oxygen warehouse that will require the occasional human worker to undergo altitude training."
"Pinterest Deepens Retail Integrations with New Visual Search Tech" (Retail Dive)
"The Pinterest Lens visual search tech also allows users to point their smartphone cameras at items to get search results with related styles or ideas on how to use or pair the product, simplifying how users discover new products and ideas on the platform."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.