The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Messenger Chatbots Likely To Top The Agenda At Facebook's F8 This Week" (Fast Company)
"When more than 2,000 people descend on San Francisco this week for Facebook's annual two-day F8 developers conference, their discussions and decisions will have a huge impact on how you and 1.59 billion other people around the world use the social network."
"Artificial Intelligence and Fashion: A Platform Play" (Loose Threads)
"Artificial intelligence, often called AI or deep learning, will undoubtedly transform the fashion industry."
"Why We Are Still Reaching for Wallets, Not Phones, at the Checkout" (The New York Times)
Banks, technology companies and retailers are spending large sums to build systems and apps so that people can pay for items with their phones in stores, where most retail spending still takes place.
"Facebook to Allow Media Companies, Marketers to Post Sponsored Content" (The Wall Street Journal)
"For the past few years, as advertisers spent more money on sponsored content across the Web, it was technically against the rules to post that content to Facebook unless part of a paid ad placement on the social network."
"Amazon May Violate India's New Rules on Foreign E-Commerce" (The New York Times)
"Late last month, the Indian government issued additional rules governing foreign ownership of e-commerce companies operating in the country. The government added regulations related to pricing and the sourcing of sales on sites that Amazon and several rivals appear to violate."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.