The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Facial Recognition Is Tracking Customers as They Shop in Stores (CNBC)
"Retailers are using facial recognition to collect data about customers as they shop in stores, according to an IT company with insight into the space. The data collected include how many people are coming in, age, ethnicity and gender, and customer identities are kept anonymous."
Walmart Narrows Price Gap With Amazon (Retail Dive)
"Walmart is closing the pricing gap with Amazon. In 2016, its online prices were, on average, 3 percent higher than Amazon's; this year, by contrast, prices at Walmart.com are just 0.3 percent more expensive. In some categories, Walmart beats Amazon, including in wearables and sports categories."
The State of the Wearables Market (PCR)
"Combined with a whole host of new and improved smart products, from trainers to heart monitors, the market potential has never been so great. In fact, the wearables market was recently valued at around $14 billion. Old favourites — such as smart watches and fitness trackers — are still leading from the front."
This Manufacturing Method Can Create Flexible Wearable Electronics (Medical Design & Outsourcing)
"Researchers have created a manufacturing technique for soft electronics called hybrid 3D printing, which allows wearables to flex with the body. The method involves combining soft, electrically conductive inks and matrix materials with rigid electronic parts and putting them into a stretchable device."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.