The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Beware, iPhone Users: Fake Retail Apps Are Surging Before Holidays" (The New York Times)
"Hundreds of fake retail and product apps have popped up in Apple's App Store in recent weeks — just in time to deceive holiday shoppers."
"How Retailers Can Maximise Mobile Revenues This Holiday Shopping Season" (Retail Dive)
"For the first time ever, mobile devices will eclipse desktops in digital shopping visits this holiday season."
"How Virtual Reality Is Changing The World" (British Vogue)
"In VR – the much-hyped, much-talked-about and certainly much-invested-in new storytelling format – the impossible is seemingly made possible."
"What Happens When Big Data Meets High Fashion" (Ad Week)
"Smart apparel retailers are turning to big data and analytics to give them a leg up in a market that is in the midst of enormous disruption."
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
Global Livestream – Friday, March 22, 2024
They’re influencing what consumers see, like, buy and wear, and not always for the best.
Join us in New York on March 22 at our upcoming BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds to hear Jonathan Bottomley, Calvin Klein’s global chief marketing officer, in conversation with BoF’s Imran Amed. Together, they will unpack the strategy behind Calvin Klein’s latest campaign, and share how brands can successfully create a cultural conversation amongst the constant noise on social media.