The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Fossil to Buy Wearable Maker Misfit for $260 Million" (Bloomberg)
"Fossil agreed to acquire Misfit, a maker of wearable devices, for $260 million to shore up its technology as it pushes into smartwatches."
"Retail Enters Third Phase of Digital Evolution" (The Financial Times)
"A battle is raging between technology giants and retailers over who has the most compelling relationship with the customer. The prize will be billions of pounds worth of sales as online retailers, traditional store groups and, increasingly, social media networks fight for a slice of consumers' spending."
"Athos Pushes Up To $51 Million In The Bank With Funding From Chamath Palhapitaya's Social+Capital" (TechCrunch)
"Athos, one of a handful of startups building out its wearable clothing brand, recently closed on $35 million in Series C financing from a number of investors, including Social+Capital."
"Brands Look Far and Wide for a Niche in Virtual Reality" (The New York Times)
"As more devices come to market with the aim of making virtual reality more commonplace, advertisers and agencies hope virtual reality will be the next great medium for persuading consumers to buy stuff."
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"The Potential of Geolocation for Revolutionising Retail" (Harvard Business Review)
"Many retailers, from Macy's to Walgreens, are already experimenting with location-sensing technologies, with most of the focus to date on navigation, location based promotional offers, and reviews of nearby products. However, this is just the tip of the iceberg."
"Caeden, a Wearable Tech Start-Up, Introduces a Smart Bracelet" (The New York Times)
"Caeden, a wearable tech start-up, thinks that with most smartwatches and fitness accessories, an important first step was skipped: They don't look like something you would want to wear."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.