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Bits & Bytes | Google Shopping Ads, Condé Nast Launches Beauty Network

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Source: Google
By
  • Helena Pike

"For the First Time, Google Is Bringing Retail Ads to Image Search" (AdWeek)
"To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features."

"Condé Nast is Launching a 'Beauty Network'" (Racked)
"Condé Nast announced that it will be launching a 'new, socially-led beauty franchise,' called #TheLookIs."

"Jawbone Has Been Promising a Breakthrough Fitness Tracker for Years: Insiders Reveal Why It Keeps Falling Short" (Tech Insider)
"Now, as the wearables market turns suddenly gloomy, Jawbone may have one last chance to follow through on the fitness tracker it's been promising for years."

"Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed" (AdWeek)
"The move should help marketers better reach their targeted audience while also helping users see relevant reminders for products they're actually interested in or maybe have even forgotten to buy."

"Media Exec on Influencer Marketing: 'We Threw Too Much Money at Them'"
"An entire ecosystem has evolved around these social media stars, but there are cracks in the foundation."

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