The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Instagram Takes a Page From Snapchat, and Takes Aim at It, Too" (The New York Times)
"Instagram Stories lets people share photos and videos that have a life span of no more than 24 hours with friends who follow them."
"Olympians Suit Up in High-Tech Apparel to Shave Seconds" (AP)
"With the Rio Olympics around the corner, sport giants are getting innovative with their performance apparel."
"The Rise, Fall, and Sale of Jabong Is the Future for Many Other Indian Startups" (Quartz)
"On July 26, e-commerce major Flipkart acquired Jabong for $70 million—lesser than any of the bids reportedly made for it in the last two years."
"In-Store Fulfilment is No Defence Against Amazon" (The Wall Street Journal)
"E-commerce strategies forged by traditional retailers have critical flaws as storefronts try to meet the online-marketplace cost advantage"
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.