The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"The Great Race" (The Economist)
"In the next 15 years, India will see more people come online than any other country. E-commerce firms are in a frenzied battle for their custom."
"Online Retailer Everlane Wants to Raise New Money at a Valuation North of $250 Million" (Re/Code)
"Everlane, the online retail startup that puts transparency at the center of its pitch to millennial shoppers, is in talks to secure a new investment and is seeking a valuation north of $250 million in the process, according to multiple sources."
"Ferragamo to Microchip Shoes and Bags" (Vogue UK)
"Salvatore Ferragamo is upping its campaign to curb counterfeits by inserting microchips in the heels of its shoes and in a selection of its bags."
"Indochino Nabs $30 Million to Grow Its Custom-Made Clothes Emporium" (Venture Beat)
"Indochino, a Vancouver-based online made-to-measure menswear company, has raised 'up to' $30 million in strategic financing from Dayang Group, a China-based clothing manufacturer."
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"Industry Veterans from InMobi and TFS Bet Big on Fashion Commerce, Invest in Wooplr" (Business Standard)
"Fashion community and fashion discovery-commerce app, Wooplr has raised money from co-founders of InMobi, Naveen Tewari, Abhay Singhal and Amit Gupta, along with Piyush Shah, Chief Product Officer at InMobi, and Raghunandan G, co-founder, TaxiforSure."
"Branding in the Age of Social Media" (Harvard Business Review)
"In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.