The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Can Instagram Save Offline Shopping? (1843 Magazine)
"Stores are adapting not just to how people interact online, but also to the hunger of their own Instagram feeds. Social media has given companies new ways to track how effective their branches are, beyond simply footfall or year-on-year sales."
Online Retailers Are Competing to Win over Hot New Designers (Digiday)
"Emerging designers, particularly those who have built up social media followings, are now seen as keys that can unlock a new customer for the retailers that carry them. Online retailers are competing on newness, exclusivity and an ability to discover the next big names."
Balmain Introduces Its First Virtual Army (Refinery29)
"Rousteing worked with CGI artist to create two Balmain-exclusive digital supermodels who embody the beauty, individuality, and confidence of the Balmain woman. 'I created the virtual reality army in the same way that I'm creating my collection,' Rousteing tells Refinery29."
Instagram Is Driving Jewellery Sales (Retail Dive)
"Jewellery and other non-handbag accessories represent an often ignored sub-segment, despite the fact that they account for 18 percent of the apparel market, outpaced only by tops. Necklaces are poised to make a comeback, but are also in a way influenced by selfie-taking, as with the rising popularity of layers of gold chains."
The Booming Male KOL Market on Little Red Book (Jing Daily)
"Little Red Book, the social e-commerce platform that landed an Alibaba-led $300 million investment in June, is seeing new growth opportunities in the male luxury market after launching a section exclusively featuring male styles."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.