Can Instagram Save Offline Shopping? (1843 Magazine)
"Stores are adapting not just to how people interact online, but also to the hunger of their own Instagram feeds. Social media has given companies new ways to track how effective their branches are, beyond simply footfall or year-on-year sales."
Online Retailers Are Competing to Win over Hot New Designers (Digiday)
"Emerging designers, particularly those who have built up social media followings, are now seen as keys that can unlock a new customer for the retailers that carry them. Online retailers are competing on newness, exclusivity and an ability to discover the next big names."
Balmain Introduces Its First Virtual Army (Refinery29)
"Rousteing worked with CGI artist to create two Balmain-exclusive digital supermodels who embody the beauty, individuality, and confidence of the Balmain woman. 'I created the virtual reality army in the same way that I’m creating my collection,' Rousteing tells Refinery29."
Instagram Is Driving Jewellery Sales (Retail Dive)
"Jewellery and other non-handbag accessories represent an often ignored sub-segment, despite the fact that they account for 18 percent of the apparel market, outpaced only by tops. Necklaces are poised to make a comeback, but are also in a way influenced by selfie-taking, as with the rising popularity of layers of gold chains."
The Booming Male KOL Market on Little Red Book (Jing Daily)
"Little Red Book, the social e-commerce platform that landed an Alibaba-led $300 million investment in June, is seeing new growth opportunities in the male luxury market after launching a section exclusively featuring male styles."