The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Intel Axed its Entire Smartwatch and Fitness-Tracker Group to Focus on Augmented Reality (CNBC)
"Intel has axed the division that worked on health wearables, including fitness trackers. The company has been slowly de-emphasising its own line of wearables for the past several years, and has not mentioned wearables on its earnings calls since 2014."
How Bots Bested the $1 Billion Sneaker Resale Industry (Forbes)
"Controversial computer programmes quickly perform constant iterations of tasks, from adding limited-release items to a cart to entering credit card information, thus bypassing slower, human customers and frustrating shoe sellers hoping to sell their products to real consumers."
Syte.ai, a Visual Search Startup Just for Fashion, Closes $8M Series A (TechCrunch)
"After a site integrates Syte.ai's search technology, users can hover their cursor over an item in a photo and automatically get results for similar products that are on sale. For publishers, including fashion blogs and magazines, Syte.ai displays items from a range of stores and price points to increase the chances that the user will click on at least one result."
"We're at the Onset of an Industrial Revolution:" The Rise of Robotics in Retail (Digiday)
"Over the past year, brands and retailers from Burberry to Kohl's to Adidas have announced plans to pick up the pace of production processes in order to fall in line closer with the fast fashion behemoths — like Zara, H&M and Uniqlo — that dominate the industry's growth."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.