Jason Wu Collaborates With Tech Juggernaut Stitch Fix (Elle US)
"Wu drew from a pool of information on Stitch Fixers’ colour and silhouette preferences to design a new mini-collection for the company. The five-piece collection launches on the heels of the site’s new premium brand offering, where 100 more contemporary stalwarts are now added to the Stitch Fix mix."
Why Snapchat Spectacles Failed (TechCrunch)
"Only 0.08 percent of Snapchat’s users bought its camera sunglasses. While Snap generated huge hype for Spectacles, it then waited 5 months to openly sell them. Once people actually tried Spectacles, few kept wearing them, and word of mouth about their disuse spread."
How Chat and Voice-Related Tech Is Changing Retailer-Customer Interactions (Retail Dive)
"Chats — whether it’s text with a human or a bot, via a virtual assistant or even video-based — are opening new channels of communication between brands and their customers. Social media-influenced community and content strategies also offer new paths for interactions."
Woolmark Joins Hands With Fashion Tech Lab (Fibre2Fashion)
"The two will pool expertise in sourcing, supply chain and sustainability to empower finalists through a mentorship programme, and integral to it will be Fashion Tech Lab's co-founder Miroslava Duma. The Innovation Award will celebrate the collection with the most innovative and creative wool fabrication and process."
These 10 Brands Are Killing It on the Textile-Innovation Front (Highsnobiety)
"Instead of hawking post-production tweaks as fabric innovation, a select group of apparel brands both large and small are leading the charge, discovering scientific breakthroughs in textile developments that can – and do – shift the world at large."