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Bits & Bytes | Fitbit, Knyttan, Fashion-Tech Capitals

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Fitbit Flex tracker in collaboration with Tory Burch | Source: Fitbit
By
  • Kate Abnett

"Knyttan Raises Seed Round, Aims to Disrupt $200 Billion Knitwear Market" (The Business of Fashion)
"Armed with $3.1 million in seed funding, Knyttan is building a 'curated customisation' platform to reinvent knitwear."

"Fitbit Reaches $4bn Valuation after Pricing IPO at $20" (The Financial Times)
"Fitbit clinched a valuation of more than $4bn after it successfully sold shares in an initial public offering that tested investor appetite as competition in the wearable device market ratchets up."

"New York vs London: Which Is the World's Fashion-Tech Capital?" (The Business of Fashion)
"London and New York are both home to vibrant start-up ecosystems. But which is the world's true fashion-tech capital?"

"Fitbay Doubles Down On Fashion Selfies" (TechCrunch)
"Fitbay has found users' own style photos (or 'fashion selfies' if you prefer) generate far more engagement than perfectly groomed marketing shots of clothes or perfectly proportioned models wearing said clothes."

"Crowdfunding on Etsy? Buyer beware." (Quartz)
"The move is bound to be a boon for the small-bit sellers who often struggle to pay upfront for the materials and equipment needed to manufacture new products, but it's a riskier endeavor for buyers of Etsy products who could end up paying for a product that they never receive."

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