The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Knyttan Raises Seed Round, Aims to Disrupt $200 Billion Knitwear Market" (The Business of Fashion)
"Armed with $3.1 million in seed funding, Knyttan is building a 'curated customisation' platform to reinvent knitwear."
"Fitbit Reaches $4bn Valuation after Pricing IPO at $20" (The Financial Times)
"Fitbit clinched a valuation of more than $4bn after it successfully sold shares in an initial public offering that tested investor appetite as competition in the wearable device market ratchets up."
"New York vs London: Which Is the World's Fashion-Tech Capital?" (The Business of Fashion)
"London and New York are both home to vibrant start-up ecosystems. But which is the world's true fashion-tech capital?"
"Fitbay Doubles Down On Fashion Selfies" (TechCrunch)
"Fitbay has found users' own style photos (or 'fashion selfies' if you prefer) generate far more engagement than perfectly groomed marketing shots of clothes or perfectly proportioned models wearing said clothes."
"Crowdfunding on Etsy? Buyer beware." (Quartz)
"The move is bound to be a boon for the small-bit sellers who often struggle to pay upfront for the materials and equipment needed to manufacture new products, but it's a riskier endeavor for buyers of Etsy products who could end up paying for a product that they never receive."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.