The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"The Subscription Box That Knows More About You Than You Do" (Racked)
"The San Francisco-based Le Tote is betting big on data."
"Entrepreneurs: Goodbye Fitting-Room Blues as Metail Adds New Dimension to Buying Fashion Online" (Evening Standard)
"Metail enables shoppers to create bespoke 3D models of themselves so they can try on virtually the clothes they've spotted online."
"Bots That Can Talk Will Help Us Get More Value from Analytics" (Harvard Business Review)
"Trying to force people to become data literate is an uphill battle. But this is actually becoming less necessary thanks to the rise of artificial intelligence (AI)."
"Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On" (Jing Daily)
"As China's online live-streaming platforms have seen record levels of engagement in the past year, beauty brands have been quick to adopt them in order to reach Chinese consumers—especially millennials."
"Fashion Designers Can't Get Enough of Emojis" (W Magazine)
"Everyone from Karl Lagerfeld to Comme des Garçons' Rei Kawakubo have created their own designer emojis, because even your messy group chat could use a touch of glamour."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.