The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Lucky Magazine Shuts Down Once and for All, Here's Why It Failed" (Mashable)
"On Friday, the handful of remaining staffers at The Lucky Group's editorial side were dismissed, the final gasp of a publication that once held sway over 1 million readers, many of them young women and avid online shoppers."
"Showroomprive Raises $280 Million After IPO Priced at Low End" (Bloomberg)
"Online retailer Showroomprive and its owners sold shares for 256 million euros ($280 million) in an initial public offering to help fund expansion beyond France"
"Intel is Chipping Away at Fashion" (The New York Times)
"Intel Corporation likes to fit billions of transistors on a square inch of silicon, but in September, it tried something really challenging: blending computers and fashion in a way people would actually want to wear."
"Jet.com Raising up to $500 Million Led by Fidelity at $1 Billion Valuation" (Re/Code)
"Jet.com has signed a term sheet for a huge new funding round led by mutual fund giant Fidelity, multiple sources told Re/code. The ambitious e-commerce startup is raising as much as $500 million at a valuation of around $1 billion pre-money."
"Can Luxury Brands Hack Their Own Growth?" (The Guardian)
"Exclusive brands have shied away from scaling their businesses by exploiting digital networks, but shrinking marketing budgets could change their minds."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.