The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"LVMH Says No Way Will it Do Business with Amazon" (Reuters)
"'The business of Amazon does not fit with LVMH full stop and it does not fit with our brands,' said LVMH chief financial officer Jean-Jacques Guiony."
"Alibaba's New Payment System Lets Virtual Reality Shoppers Pay by Nodding" (Reuters)
"Alibaba Group Holdings' finance arm on Wednesday demonstrated a payment service that will allow virtual reality shoppers to pay for things in future just by nodding their heads."
"Why Chat May Be King Of The New Mobile Landscape" (Fast Company Design)
"Tech giants and hopefuls alike are betting on messaging apps — and conversational interface — as the future of mobile."
"How Marketing Changes When Shopping Is Automated" (Harvard Business Review)
"What does marketing look like in a world where your machines talk to their machines?"
"Everlane Is Thinking About Adding New Stores" (Fashionista)
"There is a set of customers that wants to touch product before they buy it, and that's not something that we can change."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.