The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Report: LVMH to Launch Multi-Brand E-Commerce Site" (The Business of Fashion)
"The luxury conglomerate will position itself as a competitor to Net-a-Porter with its most ambitious e-commerce project since hiring Ian Rogers in 2015."
"Condé Nast to Package Digital Ad Inventory With Others" (Reuters)
"The move is part of a wider trend that has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own."
"Report: Amazon Resumes $650 Million Takeover Talks for Souq.com" (Bloomberg)
"Amazon resumed negotiations with the online retailer in recent weeks after they stalled in January when the two companies couldn't agree on a price."
"How Luxury Fashion Brands in China Use WeChat in 2017" (Jing Daily)
"Today, two-thirds of the luxury fashion brands active on WeChat now operate a service account, a step up from subscription accounts, which are primarily used by news and media entities."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.