The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"How Mixing Data And Fashion Can Make Rent The Runway Tech's Next Billion Dollar Star" (Forbes)
"Rent The Runway's Jennifer Hyman hooked millennials on catch-and-release couture, but the logistics platform she built is sophisticated enough to dominate the sharing economy. Buzzing around Hyman's cubbyhole-chic office in an old printing building in lower Manhattan are 280 employees with a strange blend of talents: data scientists, fashion stylists, app developers, apparel merchandisers. It's as if MIT and FIT threw a mixer."
"Samwer Brothers Reshuffle Ahead of Rocket IPO" (The Financial Times)
"The Samwer brothers, who control the German online investment vehicle Rocket Internet, have reshuffled their complex portfolio of start-up holdings and raised extra cash ahead of an IPO planned for later this year. After the injection of an extra €588m, Rocket's overall valuation will rise to €4.3bn, according to details released on Friday."
"How Rocket Internet's Dafiti is Helping to Shape the Future of E-Commerce in Latin America" (The Next Web)
"Fashion e-commerce portal Dafiti is undoubtedly one of Latin America's most interesting companies to watch. Take a close look at it, and you'll see so many of the trends that have shaped e-commerce in the region. On one hand, you have MBA-equipped, foreign-born founders keen to bring known models to Latin American buyers, with a tremendous amount of funding to support their plans. On the other, a diverse group of countries whose reality made more than one Internet company stumble."
"Amazon in Shanghai E-Commerce Pact" (BBC)
"Amazon's branch in China has signed a memorandum of understanding (MOU) with the Shanghai FTZ and Shanghai Information Investment Limited (SII). The deal paves the way for Amazon to bring millions of its e-commerce product offerings from around the world directly to Chinese customers."
"The Newsletter That Became a $100M Business Selling Stuff to Dudes" (Wired)
"Basically, it's a vast network of blogs and email newsletters that will tell you what (very trendy) stuff you want and then shuttle you to an e-commerce operation where you can buy that stuff. In some cases, Thrillist even manufactures the goods it sells. Melding content to commerce, the service creates a potentially perfect—if vaguely insidious—circle of materialism."
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
Global Livestream – Friday, March 22, 2024
They’re influencing what consumers see, like, buy and wear, and not always for the best.