The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Rocket Internet Faces New Setback with Loss of Senior Managers" (Reuters)
"Germany's Rocket Internet is losing two senior managers in the latest setback for a company that a year ago was considered one of Europe's best hopes for competing with global tech giants."
"The Future of Wearables Is Smart Fabrics, Says Business of Fashion Founder" (Wired)
"As technology continues to advance in areas such as material science and nanotech, the real opportunity may be in so-called smart fabrics."
"The Zappos Exodus Continues After a Radical Management Experiment" (The New York Times)
"Zappos, the online shoe retailer experimenting with the radical self-management system Holacracy, is continuing to hemorrhage employees."
"Threadflip Closes Shop As Secondhand Clothes Startup Market Consolidates" (Forbes)
"The race to reinvent eBay has one less participant after secondhand clothing startup Threadflip announced on Tuesday that it would be shutting down."
"Burberry Debuts on Apple TV with Menswear Fashion Show" (Mashable)
"On January 11 Burberry celebrated the launch by using the platform to live stream its fall 2016 menswear show. This was the first time a luxury label has broadcasted a fashion show in real time on the app."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.